81. The Pivot That Changed Everything with Guest Austin Liberato
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What happens when a wedding photographer decides to completely pivot their business to better align with family, values, and lifestyle? In this honest and inspiring episode, Austin shares how he transitioned from long wedding days and digital galleries to building a thriving family portrait business that centers around in-person connection and lasting artwork.
After years of burnout and missing emotional connection with clients, Austin began working with photography business coach Karinda and restructured his approach from the ground up. Now, his clients invest an average of $2,300 per session—and he gets to witness their reactions in real time. Even more importantly, he’s created a sustainable business that allows him to be present with his two young children.
Austin opens up about:
- Facing the fear of raising prices
- Learning how to market face-to-face at farmer’s markets
- Building confidence around sales conversations
- And letting go of social media comparison traps
One of the most powerful moments? When Austin installed large-scale portraits of his own family and saw firsthand the value of printed artwork. That experience changed how he saw his work—and how he communicated its worth to clients.
If you're feeling stuck, burnt out, or simply wondering what else is possible for your photography business, this episode is the dose of clarity and courage you need to hear.
Meet Austin Liberato
Austin Liberato is a passionate portrait photographer who believes in capturing life’s most meaningful, emotional moments—whether it’s a wedding day or a quiet moment with family. Known for his heartfelt approach and storytelling style, Austin isn’t just a photographer; he’s a cheerleader, third-wheel, and sidekick for the people he photographs.
After years of photographing weddings, Austin transitioned his business to focus on family portraits, creating artwork that becomes a lasting part of his clients’ homes. His work is rooted in connection, authenticity, and the desire to preserve memories that matter.
See more of Austin’s work at www.liberatophoto.com or follow him on Instagram at @liberato.photography.
Connect with Karinda!
- Ready to Sell More Wall Art? Join us in Your Magic Year to Sell More Wall Art
- Website
- Photography Business Tune-Up with Karinda K. - Free Facebook Group
- IG @Masteryourmindmoney
Thanks for listening!
Chapters
1. Meet Austin: Transitioning Photographer (00:00:00)
2. Finding Value in Portrait Photography (00:04:33)
3. The Client Experience Revolution (00:08:40)
4. Marketing at Farmer's Markets (00:14:15)
5. Building Confidence in Pricing (00:20:09)
6. Moving Forward and Final Advice (00:31:32)
87 episodes