Ep 189 - Redefining Marketing with Purpose: The Givsly Story with Chad Hickey

Minority Report Podcast

Chad Hickey, founder and CEO of Givsly, discusses his journey from Arkansas to New York and the inception of Givsly, a company that aligns consumer and brand values through responsible advertising. Givsly has facilitated nearly $3 million in donations and emphasizes values-based marketing, which is crucial as 80% of consumers consider values when purchasing. Hickey highlights initiatives like "Season Without Swag" and the LA wildfire relief efforts, where Givsly mobilized 44 agency offices to donate supplies. He reflects on the challenges of founding a company, the importance of over-preparation, and the personal growth it entails. Timestamp: Chad Hickey's Background and Current Life 0:01 Introduction to Givsly 2:30 Examples of Givsly's Impact 5:07 Chad's Early Life and Career Journey 8:40 Challenges and Lessons Learned as a Founder 14:23 Future Vision and Excitement for Givsly 20:59 Personal Preferences and Final Thoughts 24:54 Contact Information and Closing Remarks 27:26