Talking the Talk

Misadventures in Marketing

In this, the 8th episode of the Misadventures in Marketing podcast, Peter Farago and Steve Haney discuss how they have used public relations (PR) in their high-tech marketing mix. They explore the evolution of PR strategies, the importance of understanding earned, paid, and owned media, and the current challenges of making this demand generation channel worth it in today’s world of coporate-driven social media. The conversation emphasizes the significance of newsworthiness, the role of close press relationships in PR success, and the necessity for companies to create their own content. There is also the internal challenge of selling PR to management, why have press releases any more, and the role of PR agencies. They also share personal anecdotes about the challenges of building relationships with reporters and the lessons learned from PR missteps, emphasizing that while PR is a long game, it remains a vital component of brand building and communication.

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