))
The Funnel is Not a Straight Line
Manage episode 485888035 series 3648695
Content provided by American Marketing Assocation - San Francisco Chapter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by American Marketing Assocation - San Francisco Chapter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In Episode 13 of Misadventures in Marketing, your noble hosts Peter Farago and Steve Haney delve into the intricacies of lead funnels, particularly in the context of B2B SaaS and technology startups. We discuss the customer journey, the importance of understanding decision-making processes, how you determine the stages of the lead funnel, how to define an MQL, when a lead becomes an MQL, and why an angel gets its wings when Sales turns an MQL into an SQL. The conversation also touches on aligning sales and marketing, the challenges faced in funnel analysis, and real-world examples of successful funnel strategies. We also talk about conversion rates, or speeds, between each stage, and how to determine what factors could be backing up leads at a certain stage of the funnel.
About Misadventures In Marketing
The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional CMO, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.
Listen: https://mim.captivate.fm/
Facebook: https://www.facebook.com/AMASanFrancisco/
X: https://x.com/AMASanFrancisco
Instagram: https://www.instagram.com/amasanfrancisco
LinkedIn: https://www.linkedin.com/company/amasf/
Hosts: Peter Farago and Steve Haney
Marketing: Ian Robinson-Lambert
Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios)
Consulting Producer: JulieAnn Bornales
#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #leadfunnels, #customerjourney, #B2BSaaS, #marketingstrategies, #AIDAmodel, #productledgrowth, #marketingqualifiedleads, #salesprocess, #funnelanalysis, #high-techmarketing, #leadfunnel, #MQL, #salesalignment, #B2Bmarketing, #customerjourney, #salesprocess, #demandgeneration, #funneloptimization, #marketingstrategy, #salesqualifiedleads, #SQL, #TOFU
14 episodes
Share
