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How Every Shelter's GivingTuesday Quiz Generated 170+ New Contacts & Automatic Gifts with Lauren Hanson

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Manage episode 463840468 series 3336350
Content provided by Dana Snyder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dana Snyder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

How can you use a quiz to elevate your nonprofit’s fundraising goals?
I’m excited to bring back Lauren Hanson from
Every Shelter, to share the nuts and bolts of their successful GivingTuesday quiz that generated 170+ new contacts AND counting.
Inspired by The Adventure Project, who deployed a similar strategy (
see Episode 7!), Lauren breaks down the easy-to-use quiz maker she used, and the 4-part email sequence that follows, inviting participants to join their monthly giving program, The Haven.
From crafting recycled billboard bags with Ugandan refugee tailors to painting a powerful mural in Brooklyn, collaboration is at the heart of all of Every Shelter’s campaigns, amplifying support for displaced refugees in East Africa.
This episode proves that with a little creativity and a compelling quiz, nonprofits can create lasting impact and inspire change.
Resources & Links
Learn more about Every Shelter on their
website and on Instagram. And don’t forget to take their quiz and get a FREE sticker! Connect with Lauren on LinkedIn.
Tune in to
Episode 91: Increasing Monthly Gifts & GivingTuesday Ideas to hear my first conversation with Lauren.
Lauren’s GivingTuesday strategy was inspired by
Episode 7: How To Attract New Donors with a Quiz and Social Media Ads with The Adventure Project’s Tesi Klipsch.

This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.

Let's Connect!

  • Send a DM on Instagram or LinkedIn and let us know what you think of the show!
  • My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
  • Want to book Dana as a speaker for your event? Click here!
  continue reading

Chapters

1. Giving Tuesday Shelter Campaign Success (00:00:00)

2. Refugee Empowerment Campaign Strategies (00:04:44)

3. Interactive Quiz for Refugee Awareness (00:16:30)

193 episodes

Artwork
iconShare
 
Manage episode 463840468 series 3336350
Content provided by Dana Snyder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dana Snyder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

How can you use a quiz to elevate your nonprofit’s fundraising goals?
I’m excited to bring back Lauren Hanson from
Every Shelter, to share the nuts and bolts of their successful GivingTuesday quiz that generated 170+ new contacts AND counting.
Inspired by The Adventure Project, who deployed a similar strategy (
see Episode 7!), Lauren breaks down the easy-to-use quiz maker she used, and the 4-part email sequence that follows, inviting participants to join their monthly giving program, The Haven.
From crafting recycled billboard bags with Ugandan refugee tailors to painting a powerful mural in Brooklyn, collaboration is at the heart of all of Every Shelter’s campaigns, amplifying support for displaced refugees in East Africa.
This episode proves that with a little creativity and a compelling quiz, nonprofits can create lasting impact and inspire change.
Resources & Links
Learn more about Every Shelter on their
website and on Instagram. And don’t forget to take their quiz and get a FREE sticker! Connect with Lauren on LinkedIn.
Tune in to
Episode 91: Increasing Monthly Gifts & GivingTuesday Ideas to hear my first conversation with Lauren.
Lauren’s GivingTuesday strategy was inspired by
Episode 7: How To Attract New Donors with a Quiz and Social Media Ads with The Adventure Project’s Tesi Klipsch.

This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.

Let's Connect!

  • Send a DM on Instagram or LinkedIn and let us know what you think of the show!
  • My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
  • Want to book Dana as a speaker for your event? Click here!
  continue reading

Chapters

1. Giving Tuesday Shelter Campaign Success (00:00:00)

2. Refugee Empowerment Campaign Strategies (00:04:44)

3. Interactive Quiz for Refugee Awareness (00:16:30)

193 episodes

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