How to Get Your Nonprofit Featured in the Press with Gloria Chou

Missions to Movements

PR success can create a snowball effect for your nonprofit, ALL at once. But how do you do it?
In this episode, I’m talking to former U.S. diplomat turned PR powerhouse Gloria Chou, who’s helped thousands of entrepreneurs and small organizations land over 10,000 media features without needing an agency, big budget, or insider contacts.
Gloria shares why traditional PR is often gatekept and how you can break through using her "CPR Method" (Credibility, Point of View, and Relevance) to craft pitches that journalists actually want to open.
You’ll learn how to find your nonprofit’s most compelling angles, leverage seasonal and cultural moments, and build a foundation for long-term visibility and impact.
If you’ve ever thought your nonprofit was "too small" or "not newsworthy" enough, this conversation will change your mind.

Resources & Links

Connect with Gloria on Instagram at @gloriachoupr and DM ‘DANA’ to grab her pitching freebie. You can also watch Gloria’s FREE masterclass.

Grow your list of media contacts at Source of Sources and sign up for Google News Alerts.

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Chapters

1. Introduction to PR for Nonprofits (00:00:00)

2. Common PR Misconceptions Debunked (00:04:44)

3. Turning Impact into Newsworthy Stories (00:07:24)

4. The CPR Method for Perfect Pitches (00:12:19)

5. Finding Media Contacts Without a Rolodex (00:19:03)

6. Compounding Effect of Media Coverage (00:25:40)

7. Final Tips and Resources (00:31:34)