Scaling Impact Through Partnerships: The Face Equality & Sephora UK Story

Missions to Movements

What happens when a nonprofit and a major beauty brand come together to change the narrative on the deeply ingrained biases surrounding facial differences?

You’re about to learn how a BOLD vision turned a dream collaboration with Sephora UK into reality with Phyllida Swift, CEO of Face Equality International.

Phyllida starts by sharing her incredible story of resilience and strength after a car accident. The important work she does today stands at a unique intersection of human rights, disability policy, and representation.
Phyllida breaks down the Face Equality International ambassador program, how they attracted creators like British YouTuber Nikki Lilly, the challenges of navigating tokenism in brand partnerships, and how nonprofits can leverage creators to amplify their mission, too.
Then we dig into Phyllida’s favorite takeaways from their powerful “My Face Is a Masterpiece” campaign with Sephora UK, which included in-store events and training initiatives for beauty professionals, creating a beautiful conversation around beauty and identity.

Resources & Links

Learn more about Face Equality International on their website and Instagram, and connect with Phyllida on LinkedIn. Phyllida also references the Hidden Disabilities Sunflower.

This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate's new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most.

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!

Chapters

1. Scaling Impact Through Partnerships: The Face Equality & Sephora UK Story (00:00:00)

2. Representation in beauty and fashion (00:01:42)

3. Introduction to Missions to Movements podcast (00:02:13)

4. Phyllida's personal journey with facial difference (00:04:10)

5. Face Equality International's mission (00:08:18)

6. Ambassador program and digital presence (00:13:18)

7. Sephora partnership and commercial vision (00:21:00)

8. Current campaigns: Visibly Invisible initiative (00:29:22)

9. How to get involved and closing remarks (00:32:29)