Sustaining Pride: How The Trevor Project Attracts Lifelong Allies with Kate Anderson

Missions to Movements

This week, we are honoring Pride Month with a powerful conversation about storytelling, community, and the impact of showing up - not just for a moment, but month after month. At the center of this episode is Kate Anderson, Community Philanthropy Manager of Sustainers, who offers us an inside look at how The Trevor Project is building a movement of lifelong allies and deepening relationships with their recurring donors.
You’ll hear about the behind-the-scenes tactics they’re using to drive 40-50% open rates, their high-retention onboarding strategies, data-driven storytelling, and interactive Pride kickoff webinar. Even the smallest tweaks (like a single line of text on a donation form), led to a DOUBLING in their monthly donor acquisition.
As a leading LGBTQ+ nonprofit, The Trevor Project does a fantastic job of treating sustainers as advocates, and if you’re tuning in, you’ll be inspired to start showing up differently for your most committed supporters.

Resources & Links

Connect with Kate Anderson on LinkedIn and learn more about The Trevor Project on their website, as well as their Pride campaign.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.

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Chapters

1. Introducing Pride Month and Kate Anderson (00:00:00)

2. Pride Belongs Here Campaign Initiatives (00:04:16)

3. Structuring Luminary Communications and Engagement (00:08:23)

4. Monthly Giving Success: Simple Changes, Big Results (00:14:35)

5. Building a Movement, Not Just a Brand (00:20:21)

6. Final Thoughts and Episode Wrap-up (00:24:27)