Want More Donors This Summer? Try These 5 Website Fixes to Spark Monthly Giving

Missions to Movements

I'm sharing five website tweaks I've discovered while working with eight organizations through VIP intensives since March. These simple changes can transform your website into a catalyst for evergreen monthly giving growth, even during the summer fundraising slump.

Book your VIP Intensive here.
• Make your homepage message unmistakably clear - ensure visitors immediately understand what you do, who you serve, and why it matters
• Create a dedicated monthly giving landing page that explains your program, builds community, and makes recurring support a no-brainer
• Add strategic pop-ups to your top five most-visited pages with urgent, emotional language specific to your cause
• Make your email signup irresistible by replacing generic "join our newsletter" language with compelling, mission-aligned messaging
• Clean out subscribers who haven't opened emails in 60+ days to improve deliverability and focus on truly engaged supporters
Don't buy into the myth of summer fundraising slumps! Giving Tuesday's Data Commons team reports consumer spending actually spikes during summer months, representing a potential 25% increase in giving worth $22.5 billion annually. Make your website work for you while you're on vacation!
If today's tips helped, send me a DM on Instagram or a quick note on LinkedIn to let me know what you're implementing.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
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Chapters

1. Want More Donors This Summer? Try These 5 Website Fixes to Spark Monthly Giving (00:00:00)

2. Welcome and Summer Slump Introduction (00:01:42)

3. Clear Homepage Messaging Tips (00:03:22)

4. Creating Dedicated Monthly Giving Pages (00:05:09)

5. Strategic Pop-ups for Top Pages (00:05:58)

6. Making Email Signups Irresistible (00:07:55)

7. Summer Giving Potential and Closing (00:09:14)