Building a Hockey Career Through Social Media and Authenticity with Nick Bowins

Mitlin Money Mindset

Turning your passion into a meaningful career is more possible than ever, especially when paired with authenticity and smart use of social media.

In this episode of Mitlin Money Mindset®, Larry Sprung speaks with Nick Bowins, founder of Working in Hockey, about his journey from a small town in Ontario to building one of the biggest online hockey communities. Nick shares how he combined creativity, persistence, and a deep love for the game to open career doors for himself and others through platforms like Instagram and LinkedIn.

Nick discusses:

• How his entrepreneurial path began during the pandemic, when he used social media to stay connected to the game he loved
• His role in growing Hockey Collective to over 400,000 followers and why he moved on to launch Working in Hockey
• Why authenticity, relatability, and storytelling matter more than ever in building personal brands and content online
• The three categories for social media content: entertain, educate, and showcase, and how businesses and athletes can use each
• How Working in Hockey helps job seekers break into the sport by curating all available opportunities and challenging teams to broaden their hiring reach
• And more!

Resources:

• Mitlin Financial
• The JOY and Productivity Journal by Lawrence Sprung
• Download Your Free Copy of the Couple’s JOYful Money Guide

Connect with Larry Sprung:

• LinkedIn: Larry Sprung
• Instagram: Larry Sprung
• Facebook: Larry Sprung
• X (Twitter): Larry Sprung

Connect with Nick Bowins:

• LinkedIn: Nick Bowins
• Instagram: Nick Bowins
• LinkedIn: Working in Hockey
• Instagram: Working in Hockey
• Website: Working in Hockey

About our Guest:

Born and raised in small-town Ontario, Nick's life has always revolved around hockey and creativity. From building Hockey Collective and working with OHL teams, to founding Working in Hockey, Nick has an evident knack for hockey media and marketing, and knows how to both relate to and educate people. Outside of hockey, Nick currently works as the Director of Operations for a data and software company called ShyftLabs, while living in New York City.

Disclosure:

Guests on the Mitlin Money Mindset are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.