The Era of AI Agents in Marketing // Joel Horwitz // #337

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The Era of AI Agents in Marketing // MLOps Podcast #337 with Joel Horwitz, Growth Engineer at Neoteric3D.

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// Abstract

We’re entering a new era in marketing—one powered by AI agents, not just analysts. The rise of tools like Clay, Karrot.ai, 6sense, and Mutiny is reshaping how go-to-market (GTM) teams operate, making room for a new kind of operator: the GTM engineer. This hybrid role blends technical fluency with growth strategy, leveraging APIs, automation, and AI to orchestrate hyper-personalized, scalable campaigns. No longer just marketers, today’s GTM teams are builders—connecting data, deploying agents, and fine-tuning workflows in real time to meet buyers where they are. This shift isn’t just evolution—it’s a replatforming of the entire GTM function.

// Bio

Joel S. Horwitz has been riding the data wave since before it was cool—literally. He spoke at Spark Summit back in 2014 and penned a prescient piece for MIT Tech Review on data science and machine learning before they became boardroom buzzwords. A former big tech executive turned entrepreneur, Joel now runs Neoteric3D (N3D for short), a digital design and data growth agency that helps brands scale with smarts and style. When he’s not architecting next-gen growth strategies, you’ll find him logging long miles on the trail or coaching his sons’ soccer and baseball teams like a champ.

// Related Links

Website: https://www.neoteric3d.com

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Timestamps:

[00:00] Joel's preferred coffee

[00:53] Agentic workflows in marketing

[04:26] Agentic AI vs big data

[08:24] Creative outreach automation

[13:08] LLMs in marketing optimization

[17:36] Traffic relevance

[23:36] End-to-end AI workflow

[28:10] AI in task automation

[32:08] AI systems architecting

[38:00] AI vs Thought Leadership

[43:10] AI as sparring partner

[45:22] AI shifts human roles

[48:23] Wrap up