Season 3, Episode 13: Taming the mayhem and pandemonium of X (with Trung Phan)

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My guest on this week’s podcast is Trung Phan, a popular X (Twitter) personality and a host of the Not Investment Advice podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral.

In our conversation, Trung and I discuss:

How Trung’s background as a comedy screenwriter contributed to perfecting his voice on social media;
How the social media landscape has arguably been redefined since COVID;
The substantive changes that have occurred on X since Elon Musk acquired it;
The best strategy for aggregating an audience on social media in this new landscape;
Whether creators focus on a single platform or try to diversify;
How Trung’s content strategy on X has changed since Musk’s takeover;
How creators should approach making time investments in new platforms like Threads;
The value of live video for podcasts;
The optimal cadence of publishing for various platforms.

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