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Season 3, Episode 15: Bringing eCommerce to live comedy (with Danny Frenkel)
Manage episode 420795751 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel, the CEO of PunchUp, an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook.
Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bargain means for live performers. Among other topics, our conversation covers:
- The economics of live entertainment;
- How developing a direct connection with customers became an imperative in the post-ATT marketing landscape;
- What building a relationship with a customer entails;
- How live entertainers think about lifetime value;
- How the creative landscape changes when creators are equipped to with direct-to-consumer tools.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
- INCRMNTAL. True attribution measures incrementality, always on.
118 episodes
Share
Manage episode 420795751 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel, the CEO of PunchUp, an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook.
Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bargain means for live performers. Among other topics, our conversation covers:
- The economics of live entertainment;
- How developing a direct connection with customers became an imperative in the post-ATT marketing landscape;
- What building a relationship with a customer entails;
- How live entertainers think about lifetime value;
- How the creative landscape changes when creators are equipped to with direct-to-consumer tools.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
- INCRMNTAL. True attribution measures incrementality, always on.
118 episodes
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Similar to Mobile Dev Memo Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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continue reading
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continue reading
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…
continue reading
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continue reading
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continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
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