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Season 5, Episode 13: The evolving TV advertising ecosystem (with James Borow)
Manage episode 473297621 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
My guest on this week's episode is James Borow, the Vice President of Product and Engineering at Comcast's new Universal Ads effort, which was introduced this January. James was previously the Global Director of Product Strategy at Snap.
The topic of our conversation is the evolving TV advertising ecosystem. Among other things, we discuss:
- The current state of performance advertising on TV;
- The historical process of buying linear TV advertising inventory;
- The boundaries between CTV and linear TV advertising;
- How advertisers approach measurement with CTV;
- Where YouTube fits into the CTV space;
- What linear TV can do to provide performance capabilities to marketers;
- The demographics of TV that make it attractive to marketers.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
The Mobile Dev Memo podcast is available on:
118 episodes
Share
Manage episode 473297621 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
My guest on this week's episode is James Borow, the Vice President of Product and Engineering at Comcast's new Universal Ads effort, which was introduced this January. James was previously the Global Director of Product Strategy at Snap.
The topic of our conversation is the evolving TV advertising ecosystem. Among other things, we discuss:
- The current state of performance advertising on TV;
- The historical process of buying linear TV advertising inventory;
- The boundaries between CTV and linear TV advertising;
- How advertisers approach measurement with CTV;
- Where YouTube fits into the CTV space;
- What linear TV can do to provide performance capabilities to marketers;
- The demographics of TV that make it attractive to marketers.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- INCRMNTAL. True attribution measures incrementality, always on.
- ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
The Mobile Dev Memo podcast is available on:
118 episodes
All episodes
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Similar to Mobile Dev Memo Podcast
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continue reading
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…
continue reading
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…
continue reading
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continue reading
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continue reading
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continue reading
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continue reading
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