Episode 22: Why diverse teams make better mobile games with HiDef

Mobile Games Playbook

1:08

Join us each week as celebrity guests pitch an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! New episodes on Wednesdays starting May 28th! Listen on all podcast platforms and watch on the Netflix is a Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio.…

4 years ago 47:29

MP3•Episode home

In this episode of The Mobile Gamedev Playbook, we’re looking at diversity in the mobile games industry and how having a culturally and ethnically diverse team helps build better mobile games.
Co-founder and Head of Analytics at GameRefinery, Joel Julkunen, shares his expertise on player motivations and expanding your player base by adding features that cater to wider audiences. He is joined by the HiDef team, Anthony Castoro, Jen Donahoe, and basketball legend Rick Fox. Together they discuss their individual experiences of being a minority in the games industry and how diversity and representation are central to HiDef’s corporate DNA.
You can now find The Mobile Game Dev Playbook also on GameRefinery’s Youtube channel.
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Thanks for listening,
The Mobile GameDev Playbook

62 episodes

#Tech #GameRefinery

Episode 22: Why diverse teams make better mobile games with HiDef

Mobile Games Playbook

19 subscribers

published 4 years ago

MP3•Episode home

62 episodes

#Tech #GameRefinery

All episodes

Mobile Games Playbook

1
Episode 62: Profit from Play - The top monetization trends in the Mobile Games market 33:17

13 weeks ago33:17

33:17

This episode of the Mobile Games Playbook explores current monetization trends in mobile gaming and touches on subjects such as hybrid monetization, header bidding, and the challenges of in-app purchases. Join Andrew Seow (Director of Monetization at Tripledot Studios) and Ravid Sela (Ad Monetization Lead at Play Studios), along with host Jon Jordan as they discuss the ever-shifting nature of mobile monetization. Remember to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/ , for more information on game development topics and strategies for growing your game.…

Mobile Games Playbook

1
Episode 61: Looking Forward - What we expect to dominate mobile gaming in 2025 43:16

19 weeks ago43:16

43:16

This episode of the Mobile Games Playbook peers into the crystal ball to forecast the mobile gaming landscape of 2025 with GameRefinery’s experts, Kalle Heikkinen, Senior Chief Market Analyst, and Wilhelm Voutilainen, Chief Game Analyst. We'll delve into how we expect monetization models such as DTC and subscriptions to evolve, the continued growth of LiveOps, and the upcoming genres/games we expect to be taking over the charts in 2025. Join us as we discuss the trends poised to shape the future of mobile gaming. This episode will provide valuable insights for developers and players alike, offering a glimpse into the year ahead. Remember to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/ , for more information on game development topics and strategies for growing your game.…

Mobile Games Playbook

1
Episode 60: Mobile Gaming in 2024 - Exploring the top trends that dominated the year 46:49

22 weeks ago46:49

46:49

This episode of the Mobile Games Playbook dives into the mobile landscape of 2024 with GameRefinery’s experts, Erno Kiiski, Chief Game Analyst, and Teemu Palomaki, Chief Game Analyst. They’ll explore the trends that have shaped 2024 in mobile games, analyzing how midcore genres like 4X and CCGs are adapting to wider audiences and the rise of hybrid casual games before delving into the growth of trending features, including live events, overarching currencies, and loss aversion mechanics. Join us as we break down the biggest trends of the year in this essential guide to understanding 2024 in mobile games and a sneak peek at what the future may hold. Remember to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/ , for more information on game development topics and strategies for growing your game.…

Mobile Games Playbook

1
Episode 59: Going Global - How Chinese Gaming Apps can succeed on the global stage 28:08

30 weeks ago28:08

28:08

Dominating the App Store charts, Chinese mobile games are captivating players worldwide. But what's their secret? This episode of the Mobile Games Playbook dives deep with Liftoff’s experts, Kalle Heikkinen, Chief Game Analyst, and Inka Reinola, Game Analyst, to unpack the winning formula behind China's mobile gaming giants. We'll explore how China’s mobile market became a global force and discuss the effective monetization strategies and gameplay mechanics fuelling the success of Chinese games. Join us as we unpack the secrets of Chinese mobile game success and how developers worldwide can learn from their winning formula. Remember to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/ , for more information on game development topics and strategies for growing your game. For more on what's driving the success of Chinese apps, check out Liftoff's Guide to Growing Chinese Gaming Apps Overseas: https://info.liftoff.io/2024-growing-chinese-gaming-apps…

Mobile Games Playbook

1
Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA 29:48

35 weeks ago29:48

29:48

In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA). UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser, Senior Manager of Creative Strategy & Production at Liftoff Influence, and Sydney Bruce, Creative Account Strategy—UGC, as they share insights into identifying target audiences and the key components of a successful UA campaign. By harnessing the power of UGC, you can unlock a cost-effective and authentic way to reach new players and grow your mobile game. Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/ and https://gamerefinery.com/ for more information on game development topics and strategies for growing your game.…

Mobile Games Playbook

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Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game 27:22

41 weeks ago27:22

27:22

Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game. This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile gaming market, cutting through the noise and figuring out how to acquire users can be challenging. Join our expert guests, Kentaro Sugiara, Senior Performance Marketing Manager at Rovio, and Christie Crable, Head of Activations at GameRefinery, who will share actionable insights and proven techniques to help you develop a successful user acquisition (UA) strategy. Whether you're a seasoned game developer or just starting out, this episode of the Mobile Games Playbook offers a roadmap to navigating the ever-evolving world of mobile UA. Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/ and https://gamerefinery.com/ for more information on game development topics.…

Mobile Games Playbook

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Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive 39:23

44 weeks ago39:23

39:23

Join us as we discuss the first half of 2024 and examine the trends dominating the mobile landscape so far. This episode of the Mobile Games Playbook is a mid-year deep dive. From Supercell’s comeback with Squad Busters to the emergence of hybrid casual and other core gameplay types, there are lots of lessons to learn from 2024 mobile trends. Join our expert guests, Kalle Heikkinen, Chief Game Analyst, and Erno Kiiski, also a Chief Game Analyst at GameRefinery, a Liftoff Company, who bring their extensive knowledge and experience to share insights into what these trends mean for the future of mobile gaming, in order to help you stay ahead of the curve. Don’t forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics and strategies for growing your game…

Mobile Games Playbook

1
Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market 31:55

1 year ago31:55

31:55

Join us as we explore the ever-evolving Japanese mobile market. In this episode, we set our sights on the lucrative world of Japanese mobile games. We’ll dive into player preferences, effective monetization strategies, and the cultural nuances that influence this thriving market. Join industry experts Teemu Palomäki, Chief Games Analyst, and Sonja Skoglund, Games Analyst at GameRefinery, a Liftoff Company, as they discuss actionable insights to help you navigate the unique opportunities and challenges that the Japanese mobile scene presents. Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.…

Mobile Games Playbook

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Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners 43:38

1 year ago43:38

43:38

Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue. Join host Jon Jordan and GameRefinery experts Erno Kiiski, Kalle Heikkinen, and Jiri Saarinen as they break down the essential components of successful LiveOps. Learn how to master collaborations, competitions, seasonal events, minigames, and compelling narratives. Get actionable insights to level up your own LiveOps strategy, whether you're an indie developer or an established studio. Discover the key metrics that matter and tailor your events to maximize impact. Don't forget to subscribe, leave a review, and visit https://liftoff.io/ and https://gamerefinery.com/ for more game development resources. Here's to unlocking the power of LiveOps, Mobile Games Playbook…

Mobile Games Playbook

1
Episode 53: Predicting the biggest mobile game trends in 2024 37:49

1 year ago37:49

37:49

Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024. In this episode, we’re looking at the most prominent trends to shape the mobile games landscape for the year ahead. We’ll dive into the anticipation surrounding upcoming game releases and explore key trends poised to dominate the industry. Join industry experts Wilhelm Voutilainen, Sr. Chief Game Analyst, and Kalle Heikkinen, Chief Game Analyst at GameRefinery, a Liftoff Company, as they delve into the exciting mobile game releases of the year. Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics. Here’s to a successful 2024 for mobile games, Mobile Games Playbook…

Mobile Games Playbook

1
Episode 52: Exploring the top five trends that dominated 2023 33:55

1 year ago33:55

33:55

Join us as we explore the latest trends, challenges, and innovations in mobile game design. As 2023 comes to a close, we’ll uncover the latest trends dominating mobile games and driving changes within the industry in this episode. We’ll explore the innovative ways games differentiate themselves in the market and elevate player engagement. And reflect on the standout moments in the mobile gaming industry in 2023. Join industry experts Teemu Palomäki, Chief Game Analyst, and Inka Reinola, Game Analyst at GameRefinery, a Liftoff Company, as they reflect on the industry’s standout moments and challenges in 2023, including the revival of iconic franchises on mobile platforms, the decline in hypercasual games, and the rise of merge gaming. Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics. Farewell for 2023, Mobile Games Playbook…

Mobile Games Playbook

1
Episode 51: How to navigate the evolving advertising and revenue landscape 31:13

1 year ago31:13

31:13

Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely. We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the transformative impact of AI and user acquisition strategies. Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/ , for more information on game development topics. Thank you for listening, Mobile Games Playbook…

Mobile Games Playbook

1
Episode 50: The top three trends in the Chinese mobile game market in 2023 32:40

2 years ago32:40

32:40

Welcome to the 50th episode of the Mobile Games Playbook podcast! We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey. In this special edition, we’re taking a deep dive into the dynamic world of mobile gaming in China. We’ll discover what makes China an unrivalled hub for mobile gaming as we delve into the fascinating phenomenon of popular mobile games. We’ll also uncover the profound impact of government regulations on the industry, spanning from game approvals and content restrictions to censorship. We’ll also predict how China’s gaming landscape will evolve over the next five years—considering the game-changing role of technology, shifting player preferences, and ever-evolving industry trends. Don’t forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/ , for more information on game development topics. Thank you for listening, Mobile Games Playbook…

Mobile Games Playbook

1
Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile 32:08

2 years ago32:08

32:08

Join us as we explore the exciting world of Final Fantasy. In this episode, we'll uncover the legacy of this iconic franchise within the JRPG genre and its transformative impact on the world of mobile games. From its inception to its latest mobile adaptations, we'll discuss Final Fantasy's remarkable evolution and ability to captivate a new generation of gamers. We’ll look into how Final Fantasy's success in mobile gaming is tied to its monetization strategies and what truly sets Final Fantasy games apart, from their captivating stories and immersive gameplay to their stunning visuals. Beyond the technical aspects, we'll examine the immense impact of the Final Fantasy brand on both the gaming world and popular culture. Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/ , for more information on game development topics. Thank you for listening, Mobile Games Playbook…

Mobile Games Playbook

1
Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep 30:58

2 years ago30:58