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Episode 16: How to use creative strategy to build successful mobile game ads with Vungle and Rovio
Manage episode 293755107 series 2626602
Content provided by Liftoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liftoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Mobile GameDev Playbook, we’re discussing how to use creative strategy to build better mobile ads. We look into what creative strategy is, how it’s implemented and what might change for user acquisition in the post-IDFA world.
Vungle joins our podcast for the first time since acquiring GameRefinery earlier in the year - bringing all its mobile advertising expertise. Angry Birds developer Rovio also joins in the chat to discuss all things creative.
Dive deep into the topic with host Jon Jordan, Vungles’ Global Head of Creative Labs Gavin McNicholl, Mobile Pod Lead Natalie Suthons and from Rovio, we have Senior Performance and Marketing Specialist for Small Town Murders, Jussi Naapuri and Performance Marketing Manager for Angry Birds Dream Blast Ann-Marie.
You can now find The Mobile Game Dev Playbook on video and the usual podcast platforms.
Thanks for listening!
62 episodes
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Manage episode 293755107 series 2626602
Content provided by Liftoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liftoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Mobile GameDev Playbook, we’re discussing how to use creative strategy to build better mobile ads. We look into what creative strategy is, how it’s implemented and what might change for user acquisition in the post-IDFA world.
Vungle joins our podcast for the first time since acquiring GameRefinery earlier in the year - bringing all its mobile advertising expertise. Angry Birds developer Rovio also joins in the chat to discuss all things creative.
Dive deep into the topic with host Jon Jordan, Vungles’ Global Head of Creative Labs Gavin McNicholl, Mobile Pod Lead Natalie Suthons and from Rovio, we have Senior Performance and Marketing Specialist for Small Town Murders, Jussi Naapuri and Performance Marketing Manager for Angry Birds Dream Blast Ann-Marie.
You can now find The Mobile Game Dev Playbook on video and the usual podcast platforms.
Thanks for listening!
62 episodes
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Similar to Mobile Games Playbook
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
…
continue reading
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continue reading
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continue reading
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continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
…
continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
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continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
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continue reading
Player FM - Podcast App
Go offline with the Player FM app!
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