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Fighting Signal Loss And Stiff Competition With A Full-Funnel Approach
Manage episode 490983225 series 2927316
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Fragmented marketing in a privacy-first world demands a full funnel approach. In this episode, Peggy Anne Salz reconnects with Avi Das, CRO at Aarki, for an “encore” conversation recorded live at MAU. One year after unveiling Aarki 2.0, the spotlight is where it should be. Marketers are rethinking how UA and retargeting work together, and this episode offers a blueprint for building a new kind of growth engine.
Avi walks through the evolution of Aarki’s Encore platform and how deep neural networks, trained on more than 5 million queries per second, equip marketers to find “invisible needles” in a privacy-constrained haystack and reach high-value users even when identifiers are missing.
From Rovio case studies to SKAN 4 wins, this episode shows why doing it right matters more than doing it fast.
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