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How Game Publishers Can Maximize Engagement with Smart Diversification
Manage episode 450193540 series 2927316
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With rising costs and a 30% revenue cut taken by major app stores on every in-app purchase, studios can’t afford to keep placing bets on traditional models or small pockets of growth. Instead, diversification is the new mantra. Done right, it doesn’t just generate revenues; it powers value-driven experiences and optimizes every touchpoint for maximum retention. Glance, (formerly Nostra), an unconsolidated subsidiary of InMobi Group and the largest mobile gaming platform in India and Southeast Asia, and Sunday—a gaming publisher laser-focused on LiveOps and smart monetization—are two companies turning this model into gold. Deepak Venkatramani, GM of Gaming at Glance and Nicholas Bloom, Business Development Manager at Sunday, join Peggy Anne Salz in this episode to share what it takes to get your games in front of new and eager audiences. Nick takes us through Sunday’s sophisticated hybrid-casual model, supported by “game lifecycle ninjas” who understand how to keep players hooked, while Deepak details how Glance utilizes lock screens to eliminate friction, enable game discovery, and grow engagement 2x.
CHAPTER TIMESTAMPS
00:00 - Intro
02:10 - Where is the growth?
05:14 - What's unique about games?
07:54 - Accessibility for the user
09:54 - Break down your game
14:42 - Criteria for choosing opportunities
20:44 - Engagement metric uplifts
24:23 - The game beyond the game
26:15 - Segmentation and personalization
29:17 - What's next for alternatives?
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