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Why “Booker Is King” Is The Best Growth Strategy For Any Brand
Manage episode 467682173 series 2927316
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Bootstrapping a brand that markets itself requires a three-pronged strategy. First, a clear vision of your target audience. Second, a foundation built on deep empathy for their needs. And third, a fierce dedication to delivering an outstanding product shaped by real user insights. YouCanBookMe (YCBM) stands out as a brand that hits the mark on all three. Over its 13 years, the online scheduling tool—recently acquired by Capacity—has leaned on customer listening and advocacy to lead its growth strategy and reach $5 million in annual revenue without VC support. Peggy Anne Salz speaks with YCBM Founder Bridget Harris on what it takes to scale a product-led business and the rebrand that brought YCMB back to its roots while rocketing growth.
YouCanBookMe - https://youcanbook.me/
Bridget Harris - https://www.linkedin.com/in/bridgetharris
Capacity - https://capacity.com/
CHAPTER TIMESTAMPS
00:00 - Intro
01:55 - Breaking down the rebrand
06:30 - The customer is always right
10:50 - A pivot toward small businesses
17:25 - Growing with empathy
21:16 - A guide to bootstrapping
23:41 - Staying connected as you grow
28:00 - Brand metrics
30:18 - Tools to being a better Bridget
32:56 - Rapid-fire Q&A
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