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Content provided by Kevin Christie and Dr. Kevin Christie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Christie and Dr. Kevin Christie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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AI-Powered Search & Chiropractic Marketing

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Manage episode 477503623 series 1434366
Content provided by Kevin Christie and Dr. Kevin Christie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Christie and Dr. Kevin Christie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this solo episode, Dr. Kevin Christie dives into the rapidly evolving landscape of AI-powered search and its profound implications for chiropractic marketing. He kicks off with a surprising real-world example: a 69-year-old new patient who found his practice using Grok, an AI search engine—highlighting a shift that’s already underway.

Dr. Christie explores how tools like ChatGPT, Claude, and Grok are changing the way patients discover providers, thanks to more nuanced and personalized search experiences. He shares insights from real AI prompts where his practice came up as a top recommendation for sports chiropractic and shockwave therapy in Boca Raton.

The conversation then shifts to strategic takeaways: why creating consistent, high-quality, human-driven content is essential in standing out in AI-generated search results. Drawing from Gary Vaynerchuk’s talk at Parker Vegas, Dr. Christie reinforces the idea that your practice must function like a media company—educating, engaging, and creating content that reflects your expertise and personality.

Learn how to embrace AI without losing your human touch, and why blending both is key to thriving in the new era of search.

  continue reading

301 episodes

Artwork
iconShare
 
Manage episode 477503623 series 1434366
Content provided by Kevin Christie and Dr. Kevin Christie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Christie and Dr. Kevin Christie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this solo episode, Dr. Kevin Christie dives into the rapidly evolving landscape of AI-powered search and its profound implications for chiropractic marketing. He kicks off with a surprising real-world example: a 69-year-old new patient who found his practice using Grok, an AI search engine—highlighting a shift that’s already underway.

Dr. Christie explores how tools like ChatGPT, Claude, and Grok are changing the way patients discover providers, thanks to more nuanced and personalized search experiences. He shares insights from real AI prompts where his practice came up as a top recommendation for sports chiropractic and shockwave therapy in Boca Raton.

The conversation then shifts to strategic takeaways: why creating consistent, high-quality, human-driven content is essential in standing out in AI-generated search results. Drawing from Gary Vaynerchuk’s talk at Parker Vegas, Dr. Christie reinforces the idea that your practice must function like a media company—educating, engaging, and creating content that reflects your expertise and personality.

Learn how to embrace AI without losing your human touch, and why blending both is key to thriving in the new era of search.

  continue reading

301 episodes

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