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Can Cleaning Products Build Stronger Partnerships? | Sean Busch of Dad Mode on Gendered Marketing to Dads

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Manage episode 491195645 series 2594988
Content provided by Adam Flaherty and Marc Checket. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Flaherty and Marc Checket or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ever notice how most spray cleaners and detergents seem to be marketed straight out of the 1950s... and almost always to moms? Entrepreneur Sean Busch is on a mission to flip the script. Sean is a dad of two kids who LOVE to make messes, and he's the founder of Dad Mode, a new line of high-performance cleaning products designed specifically for dads. Sean joins us to talk about why it's important that dads meaningfully contribute to housekeeping, what “choreplay” means (and how it might just be the secret to more balance), and the potential risks and rewards of selling gendered products.

Several of Adam's favorite recent episodes:
Navigating Miscarriage and Grief as a Dad (Kelly Jean-Philippe)
What Will Our Kids Be Saying About Us? (Pete Holmes)
Dismantling Birth Care Stereotypes (Teddy the Doula)

LINKS
Dad Mode (official)
Dad Mode (Amazon)
Dad Mode (Facebook)
Dad Mode (Instagram)
Dad Mode (TikTok)
Dad Mode (YouTube)
Caspar Babypants
Spencer Albee
Modern Dadhood (website)
AdamFlaherty.tv
Stuffed Animal (Marc's kids' music)
MD (Instagram)
MD (Facebook)
MD (YouTube)
MD (TikTok)

#moderndadhood #fatherhood #parenthood #parenting #parentingpodcast #dadding #dadpodcast

  continue reading

128 episodes

Artwork
iconShare
 
Manage episode 491195645 series 2594988
Content provided by Adam Flaherty and Marc Checket. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Flaherty and Marc Checket or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ever notice how most spray cleaners and detergents seem to be marketed straight out of the 1950s... and almost always to moms? Entrepreneur Sean Busch is on a mission to flip the script. Sean is a dad of two kids who LOVE to make messes, and he's the founder of Dad Mode, a new line of high-performance cleaning products designed specifically for dads. Sean joins us to talk about why it's important that dads meaningfully contribute to housekeeping, what “choreplay” means (and how it might just be the secret to more balance), and the potential risks and rewards of selling gendered products.

Several of Adam's favorite recent episodes:
Navigating Miscarriage and Grief as a Dad (Kelly Jean-Philippe)
What Will Our Kids Be Saying About Us? (Pete Holmes)
Dismantling Birth Care Stereotypes (Teddy the Doula)

LINKS
Dad Mode (official)
Dad Mode (Amazon)
Dad Mode (Facebook)
Dad Mode (Instagram)
Dad Mode (TikTok)
Dad Mode (YouTube)
Caspar Babypants
Spencer Albee
Modern Dadhood (website)
AdamFlaherty.tv
Stuffed Animal (Marc's kids' music)
MD (Instagram)
MD (Facebook)
MD (YouTube)
MD (TikTok)

#moderndadhood #fatherhood #parenthood #parenting #parentingpodcast #dadding #dadpodcast

  continue reading

128 episodes

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