Ariadne Prieto on ESG Investing, Climate Tech, and Solar Tax Strategies | Modern Investing Podcast

Modern Investing Podcast

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In this episode, we welcome Ariadne Prieto—Head of Strategy and Business Development at Green Day Finance and the voice behind the globally recognized sustainable finance blog, Flick Talks. Ariadne shares her unconventional path from mergers and acquisitions into the fast-evolving world of ESG (Environmental, Social, and Governance) investing, revealing how values-aligned capital allocation can offer both impact and strong returns.

Ariadne explains how ESG frameworks are more than a trend—they’re a practical risk management tool in today’s volatile markets. She highlights how commercial solar tax strategies and diversified sustainable investments are being used by savvy investors to reduce risk and optimize tax efficiency, all while supporting a greener future.

Tune in to learn:

• Why ESG investing is gaining traction as a financial advantage, not just a moral choice
• How solar tax incentives can transform an investor’s tax burden and portfolio
• Common ESG myths that limit investor engagement—and the truth behind them
• The rapid growth of climate tech, sustainable architecture, and impact-driven finance
• How high-net-worth individuals are rethinking risk through a sustainability lens

“ESG investing is no longer niche—it’s becoming a core part of long-term financial planning.”

Whether you're an investor, advisor, or simply curious about how to align purpose with profit, Ariadne offers an insightful and practical take on how sustainable investing is reshaping wealth strategy for the next generation.

About Ariadne Prieto:
Ariadne Prieto is a strategic leader in ESG investing and climate-aligned tax strategies. She currently serves as Head of Strategy and Business Development at Green Day Finance and is the creator of Flick Talks, a globally followed blog focused on sustainable finance, climate tech, and conscious capital. Her background in mergers & acquisitions and her commitment to real-world education make her a sought-after voice for those navigating the intersection of profit and purpose.

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