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#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

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Manage episode 467044829 series 2042336
Content provided by Chris Williamson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Williamson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.

Every moment of the day, you're being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing?

Expect to learn how effective companies will be at getting their employees back in office, Rory’s thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more…

Sponsors:

See discounts for all the products I use and recommend: https://chriswillx.com/deals

Get a Free Sample Pack of all LMNT Flavours with your first purchase at https://drinklmnt.com/modernwisdom

Get a 20% discount on the best supplements from Momentous at https://livemomentous.com/modernwisdom

Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom

Sign up for a one-dollar-per-month trial period from Shopify at https://shopify.com/modernwisdom

Extra Stuff:

Get my free reading list of 100 books to read before you die: https://chriswillx.com/books

Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom

Episodes You Might Enjoy:

#577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59

#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf

#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp

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Get In Touch:

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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939 episodes

Artwork
iconShare
 
Manage episode 467044829 series 2042336
Content provided by Chris Williamson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Williamson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.

Every moment of the day, you're being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing?

Expect to learn how effective companies will be at getting their employees back in office, Rory’s thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more…

Sponsors:

See discounts for all the products I use and recommend: https://chriswillx.com/deals

Get a Free Sample Pack of all LMNT Flavours with your first purchase at https://drinklmnt.com/modernwisdom

Get a 20% discount on the best supplements from Momentous at https://livemomentous.com/modernwisdom

Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom

Sign up for a one-dollar-per-month trial period from Shopify at https://shopify.com/modernwisdom

Extra Stuff:

Get my free reading list of 100 books to read before you die: https://chriswillx.com/books

Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom

Episodes You Might Enjoy:

#577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59

#712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf

#700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp

-

Get In Touch:

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact

-

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

939 episodes

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