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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Mojo For Running Podcast
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Content provided by debbie voiles and Debbie Voiles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by debbie voiles and Debbie Voiles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Mojo for Running Coach Debbie Voiles presents training principles and running news. From beginners to marathoners, all runners will learn how to make wise training decisions. Topics include training schedule, base building, tapering, cross training, speed work, stretching, nutrition, drills, and much more. Learn how to train smart to achieve your goals.
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164 episodes
Mark all (un)played …
Manage series 2153157
Content provided by debbie voiles and Debbie Voiles. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by debbie voiles and Debbie Voiles or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Mojo for Running Coach Debbie Voiles presents training principles and running news. From beginners to marathoners, all runners will learn how to make wise training decisions. Topics include training schedule, base building, tapering, cross training, speed work, stretching, nutrition, drills, and much more. Learn how to train smart to achieve your goals.
…
continue reading
164 episodes
All episodes
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Mojo For Running Podcast

With the right hill racing strategy and the finesse learned in the last episode, you'll be ready to crush any hill in any race, knowing that you have an edge over the other runners, knowing that your performance will be better because of your knowledge of hill strategy and your execution. It's not hard, but it's something most runners give little attention. Most runners hope to manage any hills in a race, but that's a mistake. You must own hills, and you can. Then, you'll be looking for races with hills because you'll know you have an advantage, and you'll be confident that you know exactly what to do. Mojo for Running Coaching…
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Mojo For Running Podcast

1 MFR 163: Hill Training as Speedwork and Hill-Running Technique 11:52
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For most people, running hills is an element of running to tolerate, but to the wise, properly trained and knowledgeable runner, hills provide an avenue to faster running and faster races. Between improved conditioning from using hill training as speedwork and improved hill-running technique, any runner's mindset should change from dreading hills to embracing hills.…
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Mojo For Running Podcast

High intensity interval training has been a recognized training modality for a dozen years, now, and over that time its effectiveness and versatility have proven it to be worthy of inclusion in the training regimen of any serious runner, but more than that, we now know that high intensity interval training has many health benefits, including benefits for heart health. Resources mentioned in the episode: Mayo Clinic Podcast, Nutrition & Fitness, The Role of High Intensity Interval Training and Stregnth Training in Cardiovascular Health . NIH: High-intensity interval training for health benefits and care of cardiac diseases - The key to an efficient exercise protocol…
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Mojo For Running Podcast

Progression runs do wonders for speed, endurance, and fitness, preparing the runner to run faster farther into their race, hopefully, ideally throughout their race, but also offering a wide range of fitness benefits. Simply put, a progression run starts slower and gets continually faster; however, as with all forms of speed work for running, the many variations make it possible to tweak the workout, optimizing it for the desired race goal or training goal, keeping it interesting while still challenging. Progression runs are an excellent means of improving running fitness.…
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Mojo For Running Podcast

The traditional tempo run is entirely different from the typical track type of speedwork, a workout that consists of continuous running at a given pace. Tempo runs are longer and less intense becauase of the longer distance, but they have their own valuable benefits that provide critical conditioning as well as mental training needed for longer race distances. In this episode, you'll learn how to do a tempo workout, and how to schedule it into the scope of your speedwork within your training cycle. Plus, Deb provides several examples of variations of tempo training. ImageLift…
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Mojo For Running Podcast

1 MFR 159: Six Activities to Add to Track Workouts to Make Them More Fun and More Effective 18:12
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While a good track workout is always effective, adding other activities between sets will magnify the impact and make speed workouts more fun. As a result, you're likely to be more consistent with speed training and benefit more from it. In this episode, you'll discover how to gradually incorporate balance, plyometric, and agility exercises into the training, which will result in improved running form, more efficient running, fewer injuries, and faster times. The exercise options include but are not limited to jumping rope, jumping jacks, hulahooping, one-leg balance work, and a series of drills that combine several of these. Now, listen and prepare to take your speed training to the next level. Mojo for Running Coaching…
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Mojo For Running Podcast

Learn all about classic track workouts and the variety of ways they can be structured to meet any runner's training goals. All speedwork can be broken down into two categories, short speedwork, usually done on a track, a combination of repeats, intervals, and sets, and longer speedwork done on roads In this episode, discover the near infinite ways to structure workouts of repeats and intervals to accomplish a variety of goals.…
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Mojo For Running Podcast

1 MFR 157: Speedwork, how and when to incorporate speedwork into your running training 15:54
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To get faster or stronger or even to build endurance, every experienced runner needs speedwork. This is the first of a series of episodes on speedwork for runners, what is a speedworkout, who should do it, how to add it to your running schedule, how often, types of speed training, how to maximize benefits, and what not to do.…
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Mojo For Running Podcast

1 MFR 156: The Challenge of Holiday Running and the Mojo for Running December Challenge 21:35
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The month of December tests our running training more than any other as holiday events too often steal running hours. Our already hectic schedules get still busier, increasing stress levels, meaning we need run therapy more than ever, but ironically, that's the last thing on many people's mind. The Mojo for Running December Challenge will provide accountability and motivation to help you maintain running fitness during this month, setting you for success in 2022.…
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Mojo For Running Podcast

1 MFR 155: Head to Toe, a Close Look at How to Move and Where to Look When You Run 17:49
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Let's go back to the basics of how to move when you run, head to toe, from where to look, to the nuances of effective arm technique, what not to do and physical cues to help with practicing good running form. While everyone's form will be unique, based on their body, minor adjustments will still pay off with greater comfort, improved endurance, greater speed, and fewer running injuries, all good reasons to focus on running form during every mile of every run. The goal is to practice the running form that's easiest on the body, the most efficient form, a movement that is light and fluid. Since practice makes permanent, it's not enough to do form drills and then let it go or to practice form, occasionally. Every runner needs to think about form and make practicing the elements of good running form a daily ritual. Two prior episodes referred to: MFR 77: How to Run Hills, Part 1, Uphill MFR 78: How to Run Hills, Part 2, Downhill This episode includes a reminder for listeners to enter the Gasparilla Distance Classic's Name the Parrot contest . Enter here. Mojo for Running shirts here . Register for Deb's race, the gnome-themed Run Tampa Tinsel Run , December 11th, here. Check out the medal and shirt art.…
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Mojo For Running Podcast

Any runner or group of runners, of any level, can make up a fartlek workout on the fly, or pull out one of the traditional, time-tested fartlek workouts. Fartleks are especially good for injecting a bit of speed work into an easy or long-ish run during the basebuilding phase when it's best to avoid more structured, specific track workouts, saving them for later in the cycle when the speedwork needs to be more specific, more race oriented. This matters because from a psychological perspective, runners will benefit from more carefree, less structured running, fun running, but they still don't want to lose their edge by foregoing all speed work. Enter, fartleks, the perfect means of holding onto speed without going to a track. RunGasparilla.com/name-the-parrot-contest Run Tampa Tinsel Run Gear/equipment mentioned: Gymboss (wearable interval timer) Simple Interval Timer (iphone app)…
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Mojo For Running Podcast

1 MFR 153: How to Choose the Best Training Plan for Any Race 18:19
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Running success hinges on preparation. Crossing the finish line is the easy part, a celebration, the apex of all the training that prepared you to be there, the celebration of a well executed running training plan. The longer you run, the more races you train for, the more you'll appreciate the importance of a good training schedule, one that keeps you healthy while preparing you for your goal race. This episode explains the variables you'll see as you study your options along with guidance to help you evaluate their quality and assess whether they're right for you.…
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Mojo For Running Podcast

1 MFR 152: How to Taper for Goal Races, and What it Can Do for Race Performance 17:15
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The almighty taper is a thing of beauty. Most experienced runners, and certainly any runner who's trained with a coach, knows about this masterpiece of training theory. No amount or type of training, no training regimen, however well executed, will fulfill its potential unless it ends with the appropriate taper period. If you're not familiar with the idea of tapering for a goal race, this episode will convince you never to omit this from another training cycle. If you are familiar with tapering, it will be a reminder and refresher of all that is required for the optimal taper.…
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Mojo For Running Podcast

1 MFR 151: How to Structure Your Running Training When You're Self Coached 20:24
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One of the main attractions of running is the sheer simplicity of it. Running requires one thing, a pair of shoes - well, two things. That simplicity is a thing of beauty, but to take it to any level beyond basic fitness, or just to make it more interesting, knowing and applying some basic training guidelines will be of great benefit. Many people, at least early on in their running career, run the same number of miles every day. Nothing wrong with that if extremely gradual improvement is the goal, and if it doesn't get too boring, but learning a few simple time-proven running training principles will make running a fascinating hobby as the runner has the ability and knowledge to plan weeks and months of training, evaluate how that training impacted their performance, and make adjustments. All this, and the variety in type and duration of workouts always adds to enjoyment of the sport. For a deeper dive into periodization, specifically, micro and macro cycles, check out Episodes 134 and 135 of this podcast. Go to Patreon to pledge as little as $1 per episode. Support with one-time contribution, here . Follow me @mojoforrunning on Instagram and @runtampa on Instagram.…
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Mojo For Running Podcast

1 MFR 150: Treadmill Running and the Indoor Training Mindset 24:14
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What a treadmill lacks in the way of the scenery and fresh air of an outdoor run, it makes up for in convenience and other benefits. Yes, there are reasons why anyone might do well to train on a treadmill at times. From offering a softer surface than any street to providing a safe option when traveling, treadmills are a great option for any runner of any level, and while some describe them as dreadfully boring, calling them 'dreadmills,' an attitude check and a bit of creativity can banish that problem. Discover the benefits of treadmill running, treadmill workouts and a variety of tricks to make running inside entertaining.…
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