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Le paddock virtuel de la F1 avec Luc Dupont
Manage episode 485320001 series 3449459
Content provided by Mon Carnet, le podcast and Bruno Guglielminetti. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mon Carnet, le podcast and Bruno Guglielminetti or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Luc Dupont revient sur la spectaculaire transformation de la Formule 1 grâce au numérique. D’un sport perçu comme élitiste, la F1 est devenue un produit populaire, notamment auprès des jeunes, grâce à Drive to Survive, à F1 TV et à l’intégration massive de données et d’IA. Liberty Media a modernisé la marque avec une stratégie centrée sur le storytelling, les réseaux sociaux, les podcasts et des outils comme TrackPulse (AWS), qui anticipe les actions en course. Résultat : une audience triplée aux États-Unis et une valorisation passée de 8 à 24 milliards de dollars.
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1467 episodes
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Manage episode 485320001 series 3449459
Content provided by Mon Carnet, le podcast and Bruno Guglielminetti. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mon Carnet, le podcast and Bruno Guglielminetti or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Luc Dupont revient sur la spectaculaire transformation de la Formule 1 grâce au numérique. D’un sport perçu comme élitiste, la F1 est devenue un produit populaire, notamment auprès des jeunes, grâce à Drive to Survive, à F1 TV et à l’intégration massive de données et d’IA. Liberty Media a modernisé la marque avec une stratégie centrée sur le storytelling, les réseaux sociaux, les podcasts et des outils comme TrackPulse (AWS), qui anticipe les actions en course. Résultat : une audience triplée aux États-Unis et une valorisation passée de 8 à 24 milliards de dollars.
…
continue reading
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WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
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