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Fragile Ideas Club: Pitching with Juan Behrens | April 14, 2025
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In this episode of Monday Meeting, host Lee Smalt talks with Juan Behrens, an Amsterdam-based creative director with 20 years of experience in the motion design industry, about the art of pitching creative ideas effectively.
This episode includes:
- Juan shares insights from his time at MediaMonks and BUCK, reflecting on what he learned about pitching from his hands-on experience in the pitch team at Monks, to observing how different studios cast creatives and directors strategically, much like choosing designers to match the style of a project
- The value of collaboration over the "big reveal" approach - how involving clients early in the creative process leads to better outcomes
- How the diversity of creative perspectives strengthens ideas and helps them evolve beyond what any single person could envision
- Insights on handling anxiety during pitches and the importance of setting realistic expectations with clients
- The "guess who" problem - how asking the right questions early can prevent production obstacles and potentially lead to upselling opportunities
- Juan's perspective on identifying and embracing your vulnerabilities as a creative, and using process as a protective framework
Next week will feature an open discussion about pitching, so bring your questions and client stories to share with the community.
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Visit MondayMeeting.org for this episode and other insightful conversations from the motion design community.
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