))
Ep 29. Loyalty is dead. Long live loyalty. A discussion with Ajay Row, the guru of customer loyalty
Manage episode 476149051 series 3594458
Content provided by Suvo Sarkar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suvo Sarkar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Welcome to a special episode on customer loyalty where Suvo Sarkar is in deep discussion with Ajay Row, a globally acknowledged expert on loyalty programs and the founder & chairman of Customer Capital.
Why is data the most valuable commodity but is freely given away? What are the 6 key assets of a loyalty program? Are points better than discounts? Should we try to dazzle and delight every single customer? And how are digitisation and AI transforming the “card-points-rewards” principles of loyalty?
Ajay analyses the economics of pan-bank loyalty programs and explains why they mostly fail to take off. And he lays out the future factors for success, and argues that marketers need to redefine their job roles.
Join Suvo & Ajay for a thoughtful discussion on unboxing loyalty programs, enhancing email open rates and sailing in Mumbai harbour every weekend. If you are in the business of banking, marketing, sales or loyalty, or believe making money from customers by delivering affordable value is important, this is one episode you can’t afford to miss.
Visit give.moneymajlis.com to join my giving movement and contribute to a charity of your choice by redeeming your free gift card.
Research by : Shekhar Krishnamurthy
Production : Poddster
Giving partner : Goodworld
37 episodes
Share
