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How to Leverage Your Creativity for Financial Freedom and Success with Lucia Diaz
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#125: In this episode, hosts Sunem and Israel welcome Lucia Diaz. Lucia is a published illustrator and co-author of Viva Latina, created in collaboration with Sandra Velasquez, the visionary CEO of Nopalera.
As a sought-after public speaker, she has delivered impactful talks for prestigious brands, including American Express, Target, WBENC, We All Grow Latina, and Latinas in Tech.
In her work as an illustrator, she has partnered with iconic global brands such as DIOR, Tiffany & Co., CHANEL, Giorgio Armani, SAKS, DVF, and Carolina Herrera, elevating events through live sketching and art that captures the essence of culture and elegance.
Lucia Diaz's passion for illustration stems from a deep desire to ensure Latinas see themselves authentically represented. Growing up, the only Latina she encountered in history books was Supreme Court Justice Sonia Sotomayor. This lack of visibility inspired her to take action. Studies indicate that Latinas constitute only 3-5% of the figures featured in U.S. history textbooks—a statistic that does not reflect their profound contributions to America’s legacy.
Through her art, storytelling, she illuminates the power of representation. Whether creating inspiring illustrations or leading dynamic workshops, her mission is to celebrate Latinas, amplify their voices, and ensure young girls—like her goddaughter—see themselves in stories of wisdom, strength, and achievement.
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