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‘Within a lot of businesses, marketing is a discretionary cost and if the business is feeling a little nervousness, if confidence is low, it's one of the first parts of the budget to be cut,’ says Alex Brownsell, head of content at the World Advertising Research Centre. Moneyweb
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Manage episode 481195384 series 1756003
Content provided by Moneyweb Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Moneyweb Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
‘Within a lot of businesses, marketing is a discretionary cost and if the business is feeling a little nervousness, if confidence is low, it's one of the first parts of the budget to be cut,’ says Alex Brownsell, head of content at the World Advertising Research Centre. Moneyweb
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