#1126 - Ignore Good Advice and Other Marketing Mistakes with Matt Nettleton

More than a Few Words

#Business #Marketing #Business Owners #Entrepreneur #Lorraine Ball

1:36:55

What’s up, Tribe, and welcome back to Good Moms Bad Choices! January was amazing, but its time to turn the page on the calendar and embrace beautiful new energy as we enter ‘The Journey of Love February.’ This month is all about the heart - join Erica and Milah to catch up and discuss what’s new in the world of motherhood, marriage, and amor! In this week’s episode, the ladies offer witty and sharp perspectives about personal growth in love, supporting your kids through their friend drama, and how to honor your true needs in a partnership. Mama Bear to the Rescue! The Good Moms discuss protective parenting and helping your kids fight their battles (8:00) Bad Choice of the Week: Help! My kids saw me in my lingerie! (20:00) My Happily Ever After: Erica and Milah discuss the prospect of marriage, dreams of becoming a housewife, and the top 5 ways to be confident in love (32:00) Yoni Mapping: Releasing Trauma and Increasing Pleasure (57:00) Its OK to fuck up, but also, what do you (really) bring to the table: The Good Moms have an honest discussion about finding accountability and growth before love (1:03:00) Watch This episode & more on YouTube! Catch up with us over at Patreon and get all our Full visual episodes, bonus content & early episode releases. Join our private Facebook group! Let us help you! Submit your advice questions, anonymous secrets or vent about motherhood anonymously! Submit your questions Connect With Us: @GoodMoms_BadChoices @TheGoodVibeRetreat @Good.GoodMedia @WatchErica @Milah_Mapp Official GMBC Music: So good feat Renee, Trip and http://www.anthemmusicenterprises.com Join us this summer in paradise at the Good Vibe Rest+Vibe Retreat in Costa Rica July 31- August 5 August 8 - August 13 See omnystudio.com/listener for privacy information.…

about a year ago 12:40

MP3•Episode home

Actionable Takeaways

Stick With What Works: If a process, group, or habit is driving success, don’t abandon it just because things are going smoothly. Consistency beats complacency.
Shrink Your Timeframe: Break those massive annual goals into manageable chunks. Try a “12-week year” approach to stay motivated, track progress, and pivot as needed.
Listen to Advice (Even When It’s Hard): Pay attention to the advice of trusted colleagues and mentors—and maybe your spouse, too. The sooner you act on good suggestions, the faster you’ll see results.
Celebrate and Course-Correct: Mark your milestones, reassess your direction, and give yourself permission to change the plan if it’s no longer serving you.

Want to hear the full conversation and laugh along at our shared “oops” moments? Tune in to this episode—it might just save you from making the same mistakes!

Look for more: https://podfollow.com/more-than-a-few-words

999 episodes

#1126 - Ignore Good Advice and Other Marketing Mistakes with Matt Nettleton

More than a Few Words

published about a year ago

MP3•Episode home

Actionable Takeaways

Stick With What Works: If a process, group, or habit is driving success, don’t abandon it just because things are going smoothly. Consistency beats complacency.
Shrink Your Timeframe: Break those massive annual goals into manageable chunks. Try a “12-week year” approach to stay motivated, track progress, and pivot as needed.
Listen to Advice (Even When It’s Hard): Pay attention to the advice of trusted colleagues and mentors—and maybe your spouse, too. The sooner you act on good suggestions, the faster you’ll see results.
Celebrate and Course-Correct: Mark your milestones, reassess your direction, and give yourself permission to change the plan if it’s no longer serving you.

Want to hear the full conversation and laugh along at our shared “oops” moments? Tune in to this episode—it might just save you from making the same mistakes!

Look for more: https://podfollow.com/more-than-a-few-words

999 episodes

#Business #Marketing #Business Owners #Entrepreneur #Lorraine Ball

All episodes

More than a Few Words

1
#1152 Go Broad To Reach Your Niche | Matt Diamante 11:31

7 days ago11:31

11:31

You know, I’ve spent years telling business owners to get laser-focused. Find your niche, talk to your niche, sell to your niche. It’s like that old saying: “You can’t please everyone, so pick your people.” But every once in a while, someone comes along and flips my perfectly organized marketing world on its head. That someone was Matt Diamante, founder of Hey Tony, a marketing agency that helps small business owners tackle SEO and social media in ways that actually work. When Matt pitched me the idea of going broad to find your niche , I raised an eyebrow — and then I leaned in. Because sometimes, you have to plant wildflower seeds everywhere before you find out which patch of soil will let your business bloom. Start Broad to Get Noticed Matt shared how narrowing his content too quickly meant missing out on visibility. Early SEO how-to videos flopped because algorithms didn’t know where to send them. By widening his content to appeal to a broader audience, he started generating massive reach — and, surprisingly, attracting the exact people he wanted. Make Social Content Personal and Entertaining The trick isn’t just broad topics, it’s how you deliver them. Matt started adding humor, behind-the-scenes moments with his wife, and simple SEO tips framed like secret hacks. This authentic, entertaining style helped his videos go viral while quietly establishing his expertise. Convert Viral Attention with Consistent, Niche-Focused Follow-Ups Even though viral videos brought millions of eyeballs, the real strategy was in publishing one to three pieces of content daily, mixing broad appeal with posts targeted to DIY business owners. Those niche posts turned casual viewers into inquiries and, eventually, paying clients. Work Within Your Capacity, But Stay Consistent Matt emphasized that your content output depends on your business goals and available time. When he had more time, he posted several times a day. But the real advice is to do as much as you realistically can , because marketing is often the first thing people drop — and the last thing they should. People Buy from People, Not Logos Matt’s final nugget: don’t outsource your social media presence. Especially for small businesses, people want to see the face behind the brand. A good example? Judy’s Family Cafe, where the owner turned goofy viral clips into personal invitations to her restaurant. It’s proof that personality-powered content connects. Try These Simple Steps to Launch Your Go Broad Campaign Test wide topics to see what gets attention, even if it feels unrelated to your core niche at first. Infuse humor, personal moments, and relatable scenarios into your content. People want to connect with people, not textbook tutorials. Balance broad reach with targeted follow-up posts aimed at your ideal customer. Viral reach brings them in — niche content converts. Commit to a realistic, consistent posting schedule. If you can manage a post a day, great. If it’s twice a week, start there. Just don’t disappear. Own your presence. Your followers want you , not a generic brand. Show up, be seen, and let them get to know the person behind the business.…

More than a Few Words

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#1151 I Tried It So You Didn’t Have To | Danielle Hughes 10:19

14 days ago10:19

10:19

We've all had those “seemed like a good idea at the time” moments. Hers involved a Voxer coaching program, and in the spirit of learning from those detours, we unpacked what happened, what she learned, and how there might still be life in that idea yet. Main Points: Great ideas don’t always land the way you expect. Danielle created a Voxer-based coaching program for personal brand support between sessions. Despite promotions and enthusiasm from peers, it never gained traction with clients. Sometimes it’s not the audience — it’s the offer. Danielle realized her clients come to her for hands-on, real-time messaging work, not asynchronous voice messages. There was a disconnect between what she offered and what her brand promised. Experimentation is always valuable, even when it “fails.” Danielle isn’t sad she tried it. Every experiment, whether it works or not, is a chance to learn, adjust, and discover what truly fits your business and community. Ideas can evolve. Lorraine suggested reframing the Voxer access not as a standalone product but as an add-on to existing branding packages — a “bonus touchpoint” for clients craving extra access and faster feedback. Never give up on a good idea too soon. Danielle’s takeaway was that an idea that flops in one format might thrive in another. It’s all about the packaging, pricing, and timing. Actionable Takeaways: If a new offer isn’t resonating, ask yourself whether it aligns with how clients see you and your core strengths. Surround yourself with a trusted business circle — fresh eyes can spot opportunities and blind spots you’ll miss. When something doesn’t work, don’t toss it immediately. Consider whether it belongs as part of something else, or if a tweak in messaging or positioning could turn it around. Remember: there’s no such thing as a wasted experiment. Every trial leaves breadcrumbs for your next big win.…

More than a Few Words

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#1150Facebook Ads Work, Till They Don't | Robin Waite 12:06

21 days ago12:06

12:06

In this edition of What Went Wrong, I got a chance to explore mistakes, missteps, and the humbling reality that even seasoned pros can land flat on their face with repeat guest Robin Waite. This time, he didn’t come with a polished pitch or a shiny success story. He brought a cautionary tale about Facebook ads, cold leads, and a £9,000 lesson in what happens when you trust the algorithm more than your instincts. Key Points from the Conversation with Robin Waite Even Experts Trip Up Robin isn’t new to marketing—he ran an agency for 12 years. But when it came to Facebook ads for his own coaching business, he got caught in the allure of automation and scale. What started strong eventually crashed, all because the warm audience he’d been nurturing for years dried up. Your Audience Isn’t Infinite Facebook ads worked—until they didn’t. The moment his familiar, friendly audience was exhausted, the leads stopped flowing. Robin kept the campaign running for three more months, hoping it would fix itself. It didn’t. Turns out, if you don’t refill your marketing funnel, it doesn’t matter how clever your copy or shiny your creative. Know Enough to Stay Dangerous Robin outsourced the nitty-gritty to so-called ad experts, trusting they’d fix the problem. But no one could explain what was going wrong. That blind spot cost him. The lesson? You don’t need to be the expert, but you need to know enough to ask the right questions. When in Doubt, Go Back to What Works With his budget blown and confidence shaken, Robin went back to basics—his podcast, speaking gigs, and book. Instead of chasing cold leads, he rebuilt slowly by focusing on brand-building and trust, knowing that meaningful connections take time. Marketing is Just One Big Science Fair Like any good experiment, sometimes things blow up. And that’s okay. Robin reminded us that failure is part of the formula—especially in marketing. The trick is not to avoid mistakes, but to make better ones next time. Takeaways for Business Owners Warm audiences are wonderful—but they won’t last forever. Always be adding new people to the top of your funnel. Facebook ads can be powerful—but only if you understand the mechanics. Don’t hand over your entire budget without oversight. Track what’s working, and don’t be afraid to pivot. If your gut says something’s off, it probably is. When the fancy stuff fails, go back to your roots. Relationships, conversations, and trust still matter most. And maybe most important of all: Marketing isn’t magic. It’s messy, imperfect, and beautifully human—just like us. About Robin Waite Robin is the founder of Fearless Business , a Business Accelerator for Coaches, Consultants and Freelancers. Having spent 12 year’s running a digital marketing business, Robin pivoted in 2016 to focus on the part of his business he liked the best; training business owners how to be better in business. In 2016 Robin founded Fearless Business, a unique Business Growth Accelerator for Coaches, Consultants and Freelancers so help free them from the sales cycle of doom! LEARN MORE ABOUT ROBIN And be sure to look for Robin's new book THE FEARLESS BUSINESS OWNER'S BLUEPRINT…

More than a Few Words

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#1149 When Social Media Wears You Out, Try a Mic Instead | Aleisa Galati 11:11

28 days ago11:11

11:11

You know, I’ve always believed marketing should feel more like a warm hug than a high-pressure sales pitch. So when Alesia Galati and I got to chatting about social media burnout (oh yes, that nagging, energy-draining beast), it was like she reached into my cluttered content calendar and whispered, “There’s a better way.” We laughed, we nodded, and somewhere between SEO tips and podcast rants, I found myself ready to trade reels for real conversations. If you’re teetering on the edge of social media fatigue, wondering if there’s an off-ramp that doesn’t lead to oblivion—good news. There is. And Alicia’s got the roadmap. Main Points from the Conversation: Podcasting as a Stress-Free, Strategic Alternative to Social Media Alicia hit a nerve with so many of us—social media can feel like a hamster wheel with no off switch. Podcasting, by contrast, offers a calmer, more intentional way to share content, connect with your audience, and still build your brand without dancing in front of your phone. Guest Appearances as Powerful SEO and Exposure Tools You don’t have to do it all yourself. By guesting on other people’s shows, you tap into new audiences who already trust the host—and just might trust you too. Bonus? Those appearances show up on Google, helping your digital footprint grow without a single trending hashtag. The Magic of Names and Smart SEO Practices Don’t underestimate the power of your own name in a podcast title. Whether it’s your show or a guest spot, making your name searchable helps you get found. Retitling old episodes or refreshing descriptions is like giving your content a second wind—and Google loves it when you freshen things up. Newsletter Love and Thoughtful Repurposing Alicia and I both agreed: newsletters are the unsung heroes of content marketing. Sharing new and old episodes, linking to guest features, and curating themes gives your audience a reason to stick around—and gives your podcast episodes a longer shelf life. Pick Your Lane, and Stay There (Happily) You don’t need to be everywhere. Really. Pick one platform you like (mine’s LinkedIn), build a cozy corner on your website, and focus on podcasting and newsletters to draw people in. When you stop chasing the algorithm and start owning your message, marketing becomes a whole lot more enjoyable…

More than a Few Words

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#1148 The One That Got Away: Giving Up Too Soon on a Great Idea | Nina Froriep 10:15

5 weeks ago10:15

10:15

When a Great Idea Doesn’t Get a Second Chance This is another one of my What Went Wrong? conversations, and I love these because we all have ideas that don’t turn out the way we hoped. Sometimes, they’re just bad ideas. Other times, we give up too soon. That’s exactly what happened to Nina Froriep, who had a smart, scalable concept for video production—but abandoned it after a rough first attempt. Years later, she watched someone else build a thriving business using the same model. What Happened Nina came up with the idea of a video assembly —a streamlined production process where multiple business owners could shoot professional videos in a single session, saving time and costs. It seemed like a brilliant, efficient approach. She lined up her first participants, booked a location, and prepped everything. Then reality hit. Clients showed up late, skipped the pre-work, or ignored the schedules entirely. The result? Chaos. A few usable videos, a ton of frustration, and an idea that never got a second chance. Key Takeaways from Our Conversation: Preparation Sets the Stage for Success – Nina assumed experienced business owners would come prepared, but they didn’t. In hindsight, she realized they needed more structured guidance before the shoot, including clear deadlines and rehearsals. Investment Creates Commitment – The low-cost nature of the offer meant clients weren’t as invested. If they had paid more—or had to complete the required pre-work—they might have taken it more seriously. Persistence Matters – Nina scrapped the idea after one frustrating attempt, only to realize later that it could have worked with some adjustments. Success often comes from iteration, not perfection on the first try. Timing Can Be Everything – Sometimes, an idea is solid, but the execution or the market isn’t quite ready. A little patience and a few tweaks can make all the difference. Learn From the First Failure—Then Try Again – Instead of assuming the concept was doomed, Nina could have analyzed what went wrong, adjusted, and given it another shot. Many great ideas need a few failed attempts before they take off. The Bottom Line: Just because something doesn’t work the first time doesn’t mean it won’t work at all. The real trick is knowing when to refine and try again versus when to walk away.…

More than a Few Words

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#1147 The TRISS Approach to AI Melissa Reeve 11:13

6 weeks ago11:13

11:13

Yes, we’re talking about AI again because, let’s be honest, it’s everywhere, everyone is using it and most people are using it wrong. It’s easy to feel like you’re just throwing AI at problems without a real plan. That’s why I was excited to talk to Melissa Reeve, an expert in agile marketing, about her TRISS framework—a simple way to decide where AI can make the biggest impact in your business. If you’ve ever caught yourself bouncing from one AI tool to another, hoping something sticks, Melissa calls that “random acts of AI.” And just like random acts of marketing, they rarely lead to success. Instead, the TRISS framework (Time, Repetition, Importance, Satisfaction, and Standardization) gives business owners a way to filter through the hype and focus on AI applications that actually save time and improve efficiency. Here are the key takeaways from our conversation: Time Matters – If a task doesn’t take much time, it’s probably not worth automating. But if something eats up hours of your week, AI might be the perfect solution. Before jumping in, do a quick cost-benefit analysis. Repetition is Key – AI works best for tasks you do over and over again. Think about activities like writing social media posts or summarizing documents. The more predictable the process, the better AI can handle it. Importance and Risk – Not every task is created equal. If something is high-stakes (like legal or financial summaries), you may want to keep AI in the background and add a human review step. But for low-risk tasks, AI can be a huge time-saver. Satisfaction Counts – We all have those tedious tasks we dread. If something drains your energy, it’s a great candidate for automation. But if it’s a task you love and excel at, AI might not add much value. Standardization Simplifies Everything – AI thrives on consistency. If your process follows a clear set of steps, it’s easier to automate. The more standardized your workflow, the better AI can support your business. Melissa’s advice is clear: AI isn’t about jumping on the latest trend—it’s about making smart choices that help you work more efficiently. If you start by evaluating your tasks with the TRUST framework, you’ll avoid random acts of AI and focus on real improvements that free up time for what truly matters. Want to learn more? Check out Melissa’s free five-day email course on identifying high-impact AI use cases and follow her on LinkedIn for even more insights.…

More than a Few Words

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#1146 Should You Scale? Big is not for Everyone | Anthony Franco 11:48

7 weeks ago11:48

11:48

Most small business owners dream of growing our small businesses into something bigger. But scaling comes with challenges—hiring, infrastructure, and managing processes without losing control. I sat down with Anthony Franco, a serial entrepreneur who has launched, scaled, and sold multiple businesses. He’s also the host of How the Founder, a podcast where he and his co-host dive deep into the challenges business owners face. In this conversation he shares his insights on scaling the right way. Ask Yourself: Do You Really Want to Scale? – Growth isn’t for everyone. Some businesses thrive at 5-10 employees, and scaling beyond that requires a different mindset and willingness to delegate. Systems and Processes Are Essential – Once you decide to grow, you need to document how things are done. A business can’t scale if key processes exist only in the founder’s head. Communication and Organization Matter – As teams grow, structured communication through tools like Slack, Teams, and shared knowledge bases ensures everyone stays aligned. Founders Must Learn to Let Go – The biggest roadblock to scaling is often the founder. Delegation is crucial, and tasks don’t have to be done exactly how you would do them—just well enough to keep things moving. Hire for Culture and Performance – Bringing in the right people is vital. Prioritizing A-players and being quick to remove underperformers keeps your business strong.…

More than a Few Words

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#1145 Tell People When You Change | Iris Goldfeder 13:41

8 weeks ago13:41

13:41

My guest today is Iris Goldfeder, founder of Gas Stove Creative . Iris and I are two out-of-sync New Yorkers who somehow ended up in Indiana, crossing paths in the small business community for years. But today, instead of swapping stories about pizza and city life, we’re talking about something every business owner faces at some point: the growing pains of change. Iris recently had a lightbulb moment—she’d evolved her business, but she’d forgotten to tell people! So while she had moved on to working with established companies, her network was still sending her the startups she used to serve. This realization kicked off a strategic shift, one that every business owner can learn from. How do you reposition yourself without alienating past clients? How do you make sure people know what you do now? And how do you avoid pricing conversations that make you want to bang your head against the wall? Communicate Changes Early & Often: Don’t assume people know your business has evolved. Proactively update referral partners, past clients, and your online audience. Use Video & Social Media: A simple video post explaining your shift can go a long way in reshaping how people think of your brand. Create Structured Packages: Offering clear service levels makes it easier for clients and referral sources to understand where they fit. Be Confident in Your Value: If a potential client balks at your pricing, they may not be the right fit. Stick to your worth and don’t be afraid to refer out. Learn From Every Experience: If you learn something, it’s not a mistake—it’s a lesson. And next time you shift, you’ll know to start the conversation sooner!…

More than a Few Words

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1144 What Does Google Say About You? 11:10

9 weeks ago11:10

11:10

We’ve all done it—Googled ourselves or our businesses, only to find something outdated, inaccurate, or just plain wrong. And the scary part? Most people believe whatever Google tells them. If Google says you’re permanently closed (even when your business is booming), potential customers won’t bother double-checking. They’ll just move on. That’s why it’s so important to take control of what Google says about you. I sat down with Andrew Laws founder of Yeseo, to talk about how business owners can make sure Google gets it right—because if we don’t do it, who will? So how do you do that? Andrew Suggested: Google Isn't Always Right – While we rely on Google for information, even Google admits its results aren’t always accurate. This means businesses need to take control of their own online presence. Claiming & Maintaining Your Google Business Profile Matters – Business owners can significantly improve how their company appears online by ensuring their Google Business Profile is up-to-date and consistent across all platforms. Consistency Is Key – Small variations in how your business name, address, and phone number (NAP) appear online can confuse Google’s algorithm, making it harder for customers to find you. Engagement Builds Trust – Regularly updating your profile, responding to reviews (good and bad), and keeping business details accurate helps Google and potential customers see you as a reliable business. Respond to Reviews – Whether they’re glowing or grumpy, replying to reviews signals to both Google and potential customers that you’re engaged and trustworthy. Download the Google Business App – It makes updating your profile easy, plus Google will prompt you to keep your information fresh. Audit Your Online Presence Regularly – Don’t assume Google will always get it right. If something looks off, fix it before it costs you business.…

More than a Few Words

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#1143 Four "P's of People | Dave Charest 10:54

10 weeks ago10:54

10:54

Marketing is all about connections, but too often, we skip over the most important piece—people. Sure, we love talking about product, price, place, and promotion, but what about the humans behind the strategy? That’s why I brought back Dave Dave Charest, Director of Small Business Success at Constant Contact, for a lively chat about the Four P’s of People—peers, pros, patrons, and promoters. Spoiler: your next marketing breakthrough might come from focusing less on what you’re posting and more on who you’re talking to. Peers Are Your Marketing Wingmen Think of your peers as your brainstorming buddies—the business owners and marketers walking the same path. Sure, they might be in your industry, but they’re not your competition. Instead, they’re allies who can share insights, lessons learned, and even a little encouragement. As Dave put it, peers can help you grow by sharing their own roadmaps to success. Pros: Your Marketing Role Models These are the businesses that make you say, “I want to do that someday.” Dave suggested following pros for inspiration—whether it’s how they craft campaigns or how they interact with their audience. Even better, engaging with their content can lead to new connections with like-minded people. Think of pros as your north star for what’s possible. Patrons Keep the Lights On Your customers are your patrons, the folks who not only pay the bills but also provide a goldmine of feedback. Whether you’re creating posts to entertain, educate, or answer their questions, keeping this group engaged can spark deeper loyalty. And when they engage with your content, their networks notice, bringing you closer to your next batch of clients. Promoters Are Your Secret Weapon Promoters are the people who sing your praises, often loudly and without being asked. They may not even be customers themselves, but they believe in what you’re doing and love sharing it with their communities. Dave reminded me that it’s worth nurturing those relationships—comment on their posts, cheer them on, and show them the love they show you. Remember, success isn’t about shouting your message into the void. It’s about listening, building relationships, and connecting with the people who matter most to your business. Dave Charest Dave Charest is the Director of Small Business Success at Constant Contact, the online marketing leader trusted by millions of small businesses. In his role, Dave acts as an educator and an advocate for small business leaders, marketing professionals, and nonprofits by providing practical marketing advice to help them achieve their goals. He is a dynamic leader, speaker, creator, and award-winning marketer who strives to inspire small businesses by simplifying the complex world of online marketing. Dave also hosts the Be a Marketer podcast, a 2024 Webby Awards Honoree.…

More than a Few Words

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#1142 Best Teachers are Always Learning | Tina Bakehouse 11:36

11 weeks ago11:36

11:36

Tina Bakehouse is living proof that even the best teachers are always learning. As an intuitive communication coach, she’s built a reputation for helping others communicate with confidence and authenticity. But as she shares in this conversation, her early days in business were filled with valuable lessons—especially about getting clear on her offers. Like many of us, Tina learned that trying to be everything to everyone only leads to confusion. It’s a little like showing up at a potluck with five half-baked dishes—your guests won’t know where to start, and chances are, nothing gets devoured. Here are some key insights from Tina’s journey: The Power of One Clear Offer: When Tina launched her first five-day workshop, she tried selling both group and individual coaching simultaneously—at the same price. The result? Mixed signals and fewer sales. Her big takeaway? Pick one lane, get crystal clear on your ask, and make it easy for people to say yes. Align Offers to the Audience and Platform: Tina now tailors her approach depending on the audience—whether it’s small business owners, corporate teams, or C-suite executives. It’s about tuning in and delivering what feels right for the moment. Seasonal Strategy: Business has rhythms, just like nature. Tina takes a softer approach in the summer, reserving her high-energy keynotes and workshops for colder months. That shift keeps her inspired and energized throughout the year. Stay True to Yourself: Above all, Tina believes in showing up authentically. By leaning into her identity as an intuitive communication coach, she naturally draws in the right clients and builds meaningful connections. For business owners juggling multiple products or services, Tina’s journey is a reminder that less is often more. Get clear on your offer, tailor it to the moment, and align your work with what fuels your energy. When you do, success stops feeling like a chaotic balancing act and starts to flow naturally. Tina Bakehouse is passionate, experienced, intuitive communication consultant & coach, storyteller, creative, and NEW AUTHOR of the book Discovering Our Magnetic Speaker Within .…

More than a Few Words

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#1141 Three - Five-Three Method to Engage Web Visitors | Wayne Mullins 9:17

12 weeks ago9:17

9:17

A few years ago I sat down with Wayne Mullins, founder of Ugly Mug Marketing, to dive into his unique “3-5-3” formula for turning your website from a static space into a real business driver. If you missed the original release of this episode, you want to be sure to catch it now. His approach is all about honing in on what users need, and it starts with capturing attention in the first three seconds. The truth is, visitors aren’t "browsing" anymore—they’re "hopping" from one page to the next, and you need a hook to keep them around. Next up are the five critical questions to ask on every page. Who’s visiting this page? What’s the exact action you want them to take? And maybe most importantly, why would they take that action, from their perspective? This exercise of stepping into the visitor’s shoes can completely transform how each page is designed to serve them. The final three elements, or “three C’s,” of effective design wrap it all together: composition, contrast, and content. Wayne’s big takeaway here? Lead with the content. Instead of designing for looks first, start with what you’re trying to communicate, then build the design around it. Simple and actionable tips like these make the 3-5-3 formula a powerful way to evaluate your site and start getting better results right away. If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business https://morethanafewwords.com/avoid-fomo/…

More than a Few Words

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#1140 - Why Marketing Messages Miss the Mark | Brad Koch 11:22

12 weeks ago11:22

11:22

Sometimes, as business owners and marketers, we get so wrapped up in what excites us about our products or services that we lose sight of what matters to our audience. That’s exactly what Brad Koch, a coach and business strategist, discovered the hard way. Brad talks about what went wrong as he shared a story of a marketing campaign that fell flat—and the lessons he learned about crafting messaging his customers really cared about. Key Takeaways: Shift the focus to your audience’s needs. Brad’s original campaign focused on features and specs that excited his team but didn’t address the real pain points of his target audience. The "aha" moment came when he realized his messaging needed to solve his customers' problems, not highlight his product’s capabilities. Be the guide, not the hero. Effective marketing positions your customer as the hero of the story and your business as the guide who helps them succeed. Clarity beats complexity. Trying to say everything in your marketing only dilutes your message. Narrow your focus, be clear, and trust that a simple, specific message will have more impact than a long list of features. Get an outside perspective. Brad emphasized the value of fresh eyes. Whether it’s a trusted colleague, a coach, or an external consultant, feedback from someone outside your organization can help you see what your audience sees—and spot the gaps you’re too close to notice. Actionable Insights: Before launching your next marketing campaign, ask yourself: Does this message solve a problem for my audience? Am I guiding them toward their success? Is my message clear and focused? Have I sought feedback from someone outside my team? Learn more about Brad And if you have enjoyed this conversation, be sure to check out all the resources for small business owners at More than A Few Words…

More than a Few Words

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#1139 Respond to Feedback with Empathy and Action | David Oates 10:47

13 weeks ago10:47

10:47

Let’s face it: whether it’s a middle school rumor or a scathing online review, negative feedback stings. As business owners, those harsh words often hit close to home because they’re not just about our work—they’re about us. In this episode of More Than a Few Words , I chatted with David Oates, a seasoned crisis communications expert, about how to handle negative reviews and comments with grace. David shared practical advice on how to respond with "empathy and action"—a simple yet powerful approach to defuse tension, protect your brand, and show others that you care about making things right. Key Takeaways: Empathy and Action Are Key: When responding to negative reviews or comments, show understanding without immediately accepting blame. Apologize for the experience and offer to make things right, which reassures current and potential customers of your commitment to service. Avoid Ignoring or Arguing: Ignoring negative feedback implies indifference, while arguing online escalates conflict. Both approaches can harm your reputation. Instead, focus on resolving the issue calmly and professionally. Use Reviews as Insights: Positive and negative reviews are goldmines for understanding your customers. Positive reviews can inspire marketing language, while negative ones offer valuable lessons to improve. Solicit Feedback Proactively: Regularly ask for customer feedback and make it easy for satisfied customers to leave reviews on platforms like Google or Yelp. This helps balance out any negative comments with authentic, glowing endorsements. Think Old-School, Act Online: Just as local shopkeepers once chatted with customers over the counter, business owners today can build relationships and trust through online interactions. Approach these conversations with the same care and humanity you’d show in person. Actionable Tips: Monitor reviews and social media mentions regularly to stay on top of feedback. Respond promptly and empathetically to negative comments, signaling your commitment to customer care. Encourage happy customers to leave reviews to showcase your strengths. Remember: every interaction, even online, is a chance to build trust and loyalty. Want more great advice? Check out David's website and connect with him on LinkedIn. For additional resources to grow your business, head over to More Than a Few Words .…

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1138 When a Great Idea Isn't The Right Idea | Jen Edds 10:18

13 weeks ago10:18

10:18

We've all been there, when a great idea turns out to be, well, not so great? We’ve all been there, right? That lightning bolt moment where we think, “This is it! This is the idea that’s going to change everything.” And then reality sets in. To share her own “What Was I Thinking?” moment, I’ve invited my friend Jen Edds, the head brassy boss at Brassy Broadcasting Company. Jen had a vision of launching a daily podcast—short, punchy, and everywhere. But just before jumping in, she took a step back and asked herself the tough questions: Was this the right show? Was this sustainable? And most importantly, was this for her audience? What she discovered might just save you from your next over-ambitious content plan. So, grab a cup of coffee and get ready for some laughs, lessons, and a little tough love on making your marketing work for you . Key Takeaways: Just because an idea is exciting doesn’t mean it’s the right fit—evaluate sustainability before diving in. Content should serve your ideal audience, not just chase algorithms. Marketing your content is just as important as creating it—don’t forget to promote! Be flexible! You can always pivot and adjust your content strategy as you learn more about what works. Whether you’re launching a podcast, writing a blog, or creating video content, Jen’s story is a reminder that strategy matters more than sheer volume. And sometimes, the best decision is to scale back before you burn out. Jenn Edds is the Head Broad in Charge at the Brassy Broadcasting Company…

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#1137 - Discover the Wisdom Economy Mary Henderson 11:49

13 weeks ago11:49

11:49

Let’s face it—if you’ve been in business for a while, you’ve got knowledge people would pay for. Years of experience, hard-won lessons, and insights that could save someone else time, money, and frustration. But turning that wisdom into a profitable business? That’s where things get tricky. It’s not enough to just “know stuff.” You need a structure, a system, and a way to package your expertise so that it delivers real transformation—not just another downloadable PDF gathering dust on someone’s hard drive. That’s exactly what Mary Henderson and I tackled in this conversation. She breaks down why the wisdom economy is booming and how experts can build e-learning businesses that are more than just scattered courses and offers. The key? Start with a strong foundation. Instead of jumping straight into selling, take the time to unpack your full inventory—your skills, experiences, and even personal challenges—because that’s where real value lies. Then, create a framework that simplifies complex ideas, delivers results, and ultimately builds a business that can scale. If you’ve ever thought about monetizing what you know, Mary offers a roadmap to get started. Focus on solving a macro-level problem, define who you serve (beyond a single niche), and build a structured path that leads clients to real outcomes. Because in the end, people don’t just pay for information—they pay for transformation. About Mary Henderson Mary Henderson is an internationally recognized Online Business Coach and Digital Business Specialist, helping clients build personal brands. Mary helps Service Based Business Owners, Coaches, and Consultants systematize, digitalize, and commercialize their knowledge, wisdom, and skills into a scalable and profitable online business and brand so they become an authority in their niche or industry. Mary Henderson has 20+ years’ experience building 7 and 8-figure businesses and building high-performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the Digital sector. Mary’s point of difference is her Personal Branding technology, a SaaS Platform that can define a person’s brand essence with the precision that can be applied across all communication touch points. She is also the founder of Lights Cameras Action an end-to-end coaching program that delivers tangible outcomes. When you engage with Mary Henderson, you access 39,000+ hours of experience, knowledge, and wisdom in Personal Branding, client profiling, lead generation strategies, online course development, sales leadership, content development, and digital acumen. Mary embraces technology and social media in a big way, and her followers are growing daily. Mary is a heart-centered, compassionate, and tenacious entrepreneur who thrives on human transformation and witnessing people fulfill their dreams.…

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#1136 Thinking Big For Success | Andrea Liebross 10:46

14 weeks ago10:46

10:46

As a business owner, decision-making comes with the territory. But some people do it better than others. What sets them apart? That’s what I talked about with Andrea Liebross, a business and life coach who helps female entrepreneurs think and manage like CEOs. She shared insights from her book She Thinks Big: The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and Into the Extraordinary , breaking down what it really takes to be a big thinker. 4 Steps to Thinking Big Choose Your Thoughts Intentionally Your thoughts aren’t fixed—they’re options. Andrea compares them to hors d'oeuvres at a party: you get to pick what you consume. If a thought isn’t serving you, swap it for one that leads to confidence, determination, or action. Identify the Real Problem We tend to blame external factors—bad timing, the economy, difficult clients—when, in reality, the real issue is often our own discomfort. Avoiding hard decisions because they make us uneasy only keeps us stuck. Embrace Uncertainty Business ownership comes with unknowns—there’s no getting around it. Instead of waiting for perfect clarity, big thinkers move forward despite uncertainty, knowing they’ll never have all the answers. Find Support Entrepreneurs don’t have the safety net of a boss or corporate structure, which makes a strong support system essential. Whether it’s mentors, coaches, or peer communities, surrounding yourself with the right people helps navigate challenges with confidence. Big thinking isn’t about having all the answers—it’s about making decisions based on where you want to be, not where you are. If you’re ready to think bigger, Andrea’s book She Thinks Big is a great place to start. You can find it at shethinksbigthebook.com .…

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#1135 When Casting a Wide Net Didn't Catch Fish | Tracy Brinkman 11:50

14 weeks ago11:50

11:50

In another of my continuing What Went Wrong series I chatted with Tracy Brinkman, a business success coach, podcast creator, and host of the Dark Horse Entrepreneur podcast. Tracy shared a story that every business owner can relate to: the time he created something he was certain people would love—only to be met with silence. Years ago, Tracy poured his heart into developing a goal-setting seminar. He thought he had all the pieces in place—a clear concept, valuable insights, and a hungry audience. But when he launched, there wasn’t a ripple of interest. Why? Tracy realized he had skipped the most crucial step: asking his audience what they actually needed. It’s a classic trap. Like Tracy, many entrepreneurs try to appeal to everyone, believing that casting a wide net will bring in more fish. But in reality, it’s the focused approach—speaking directly to a specific audience—that truly resonates. Tracy's story is a powerful reminder that vague messaging and generic offers often get lost in the noise. His hard-won lesson? Focus on a niche. The smaller your target, the sharper your message, and the more likely you are to connect with those who matter. For Tracy, this meant shifting from talking to “all entrepreneurs” to addressing parents balancing corporate jobs and side hustles. He found that by narrowing his focus, he wasn’t just reaching people; he was solving their specific problems, turning listeners into raving fans. Know your audience before you create. Talk to potential customers, ask questions, and listen. Insights from these conversations will guide your product or service in the right direction. Be specific in your messaging. A narrow focus on a well-defined audience leads to stronger connections and better results. Instead of shouting to the crowd, speak directly to the people you’re best positioned to help. Resist the urge to please everyone. Trying to appeal to everyone dilutes your impact. Focus on solving a specific problem for a specific group. Show your value clearly. If your product or service has unique benefits, highlight them. Don’t assume your audience will figure it out on their own. Start small to grow big. Building a loyal niche audience may seem limiting at first, but it’s the foundation for sustainable growth. Whether you’re starting a podcast, launching a product, or marketing your services, Tracy’s journey is a great example of why less is often more. If you’re looking for inspiration and practical tips, be sure to check out The Dark Horse Entrepreneur podcast! And if you are looking for more resources for your business check out all the Tools at More than a Few Words…

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#1134 Use AI to Bring a Neighborhood Feel to Your Marketing | Peter Murphy Lewis 11:13

14 weeks ago11:13

11:13

Using AI to add a neighborhood feel to your marketing may sound contradictory, but it’s possible when approached with the right mindset and structure. In this conversation with Peter Murphy Lewis, a fractional CMO and founder of StrategicPete.com, we explored how AI can actually make your messaging more authentic and personal. Peter shared actionable strategies for turning AI into a trusted assistant that speaks in your voice and resonates with your audience. Key Points from the Conversation: Ask the Right Questions: Start by compiling questions that generate the best AI responses. Document both the questions and the resulting answers to build a repeatable process. This is like creating a cheat sheet for future prompts that keeps your AI interactions consistent and productive. Create Standard Operating Procedures (SOPs): Develop clear instructions for different content types, whether it's a LinkedIn post, newsletter, or blog. Think of this as choosing the right outfit for the occasion—what works for a networking event is different from a casual weekend gathering. Define Your Voice: Record yourself answering key questions about your business, approach, and audience. This raw audio becomes an invaluable resource to train AI to mimic your voice and tone. It also makes fantastic content for marketing if you’re up for a little editing. Tailor Communication to Different Audiences: Just as you adjust your language and attire depending on the crowd, your messaging should adapt too. Peter highlighted the importance of speaking differently to a private equity client versus a startup founder while staying true to your core personality. Select the Right Tools: Peter recommended several AI and marketing tools. His advice? Keep experimenting, but maybe limit the subscriptions to avoid upsetting your spouse! Actionable Takeaways: Document Everything: Create a context library with your best prompts and responses to streamline AI usage. Record Your Voice: Answer questions about your business on audio—it’s gold for both AI training and raw content creation. Segment Your SOPs: Different tasks need different instructions. Fine-tune your processes for content types and audience segments. Stay Curious: With new tools emerging constantly, explore options to find the ones that best fit your workflow—but keep that budget in check! About Peter Murphy Lewis Peter Murphy Lewis, founder of StrategicPete.com and seasoned fractional CMO, steps in when CEOs are swimming in data but struggling to convert it into growth. Known for his dynamic approach and hands-on expertise—built from scaling and selling companies across continents—Peter specializes in turning metrics into revenue across industries like travel, software, media, banking, and even zoos. With two TV shows and documentaries to his name, Peter’s credibility in driving impactful narratives is unmatched. Supported by his team of 15 specialists, he partners with clients to break through growth barriers, establish powerful strategies, and leave behind a self-sustaining marketing system.…

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#1133 Engage, Stream, and Convert: Your Roadmap to LinkedIn Success | Sam Swirsky 11:17

15 weeks ago11:17

11:17

I know you think you know everything there is to know about LinkedIn, but trust me—there’s always more to learn. That’s exactly what I found when I chatted with Sam Swirsky, a LinkedIn coach and writer who’s helped some of the biggest content creators build hyper-engaged fan bases. He shared actionable advice on how small business owners can do more than just collect followers—they can cultivate real, engaged communities on the platform. Key Takeaways and Actionable Insights: Engagement is a Two-Way Street: Comment thoughtfully, respond to messages, and create posts that invite genuine discussions. Make your audience feel seen and valued—relationships build loyalty. Try This: Start or end your next post with a question that sparks conversation. Avoid Engagement Pods: They might give you vanity metrics, but they won’t build meaningful relationships or generate business results. Try This: Focus on interacting authentically with five new people every week. Go Live (Even if it Scares You): Whether live or pre-recorded, streams are a great way to showcase expertise and start meaningful conversations. Try This: Plan a 10-minute live session with 3 talking points. Invite a colleague or client to keep the conversation natural. Sharpen Your Profile: Be specific about who you help and the results you deliver. Try This: Review your profile headline—does it clearly state your offer? If not, rewrite it with a focus on outcomes. Consistency Beats Perfection: Showing up regularly builds trust. Aim for good, not flawless. Try This: Commit to posting at least once a week, even if it's a simple post sharing a lesson learned or industry tip. Whether you're fine-tuning your profile or experimenting with live streams, the key is showing up as your authentic self and focusing on meaningful connections. Those relationships are the foundation for real growth on LinkedIn. LEARN MORE ABOUT SAM He has been a LinkedIn coach & writer since 2021 & have worked with many of the largest creators on the platform, including: Justin Welsh (Currently ranked as the #1 creator on LinkedIn), Alex & Leila Hormozi, & Tasleem Ahmad Fateh who recently named me as the “Hardest Working Creator” on LinkedIn. My specialty is in growing a hyper-engaged fanbase for businesses & founders.…

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#1132 Leave Them Wanting More | Janice Porter | 11:57

15 weeks ago11:57

11:57

In every sales conversation, there comes that moment when you're so excited about what you do, you want to share everything you know. But that is often a mistake, as Janice Porter, a LinkedIn trainer and relationship marketing strategist explained in our conversation, for the What Went Wrong Series Janice found herself giving away premium insights during free webinars and initial consultations. Like many of us who started as educators, her natural instinct to teach was getting in the way of building a sustainable business. During our conversation, Janice shared her journey of learning to balance generosity with strategy, walking the fine line between offering value and undervaluing your own work. Here are the key takeaways from our discussion: Stop Giving Away the Store - The key is to give enough value to demonstrate expertise while leaving room for clients to want more. Finding Balance in Presentations - Instead of solving every problem upfront, focus on sparking curiosity. Let potential clients see what you can do without showing them how to do it all themselves. Master the Art of Listening - Whether you’re pitching a product or networking, ask thoughtful questions and tailor your responses to what the other person truly needs. It’s not about overwhelming them with information but finding the right “hook” to keep them engaged. Don’t Be Afraid to Ask for the Sale - Set expectations early in a conversation, like letting prospects know you’ll be discussing next steps, makes that final question feel natural instead of pushy. Actionable Takeaway If you find yourself “giving away the store,” step back and evaluate how much value you’re offering in your initial interactions. Practice holding back just enough to leave clients curious, and don’t shy away from asking for the sale. Balance teaching with selling, and you’ll see your efforts turn into results. Looking for more resources for your business - check out all the tools at MoreThanaFewWords.com…

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#1131 ChatGPT : Your Marketing Sidekick | Steven Lewis 12:55

15 weeks ago12:55

12:55

If you’ve been playing around with ChatGPT to write a few social posts or even draft a blog, congratulations—you’re off to a good start. But let’s be honest, that’s just the tip of the iceberg. In this conversation with Stephen Lewis, a seasoned marketer and head of Sydney-based agency Tailist, we explore how to make ChatGPT your marketing partner rather than just a copy assistant. With insights drawn from years of experimenting with AI tools, Stephen shares practical advice on turning ChatGPT into a research powerhouse, a strategic consultant, and a creative collaborator for your business. Here are a few key takeaways from our conversation: ChatGPT as a Research Tool: Most people think ChatGPT just mimics human writing, but it's also a brilliant research assistant. Since it has "read" countless blog posts, forums, and articles, it can provide deep insights into audience preferences, fears, and motivations that people might not even admit in a traditional interview. Ask Better Questions: If you want valuable answers, start asking ChatGPT more thoughtful questions. For example, don't just ask why your target audience might want to buy your product—ask about the reasons they wouldn't admit to their friends or the hidden objections holding them back. Turn ChatGPT into a Consultant: Instead of treating ChatGPT like a task-driven assistant, let it ask you questions. Stephen emphasizes how this two-way conversation can reveal what's missing in your messaging and strengthen your overall marketing strategy. Synthetic Data for Customer Personas: ChatGPT can simulate interviews with your ideal customers, offering insights that are surprisingly comparable to real-life focus groups. This synthetic data can help you craft more accurate and compelling customer personas. It's a Partnership: AI isn’t magic—it’s a partnership. To get the most out of ChatGPT, you need to know what to ask and be ready to collaborate actively. Stephen describes this approach as "working in partnership" with the tool rather than expecting it to hand over all the answers effortlessly. Ready to take your AI game up a notch? Stephen even offers a resource called the "Clarity Engine" to help business owners solve their biggest marketing problems with ChatGPT’s help. It’s a great next step if you’re eager to see just how much more this tool can do for your business.…

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#1130 - Get to the Inbox | MV Braverman 12:59

16 weeks ago12:59

12:59

E-mail marketing has changed, and so must your approach if you want to reach your audience in 2025. I chatted with MV Braverman, founder of Inbox Welcome, to talk about e-mail deliverability—a topic often overlooked but absolutely essential. While we all obsess over catchy subject lines and beautiful designs, none of that matters if your e-mails never make it to the inbox. MV shared practical advice to help you understand deliverability and improve your results. Here are a few of the key takeaways: Authentication is Non-Negotiable To combat spam, providers like Google and Yahoo now require senders to authenticate their e-mails. Tools like SPF, DKIM, and DMARC ensure your e-mails are verified and trustworthy. But here’s the catch: while platforms like MailChimp can help you authenticate campaign emails, that’s only part of the puzzle. MV recommends a comprehensive setup covering all your email streams—like invoices, auto-responders, and proposals. Reporting Matters DMARC doesn’t just verify your emails—it also provides detailed reports about where your emails are landing (inbox vs. spam) and how they’re being perceived by providers like Microsoft. These insights are invaluable for spotting problems early. Focus on the Reader’s Experience Your emails should be accessible, mobile-friendly, and readable in both light and dark modes. MV pointed out that ignoring dark mode—a preference for up to one-third of email users—can make your emails nearly impossible to read. Don’t Rely Solely on Images While image-only emails may look appealing, they’re a disaster for accessibility. Many readers (including me!) block images by default, and with AI tools summarizing content, text is more important than ever. Always include descriptive, clear text in your emails. What You Can Do: Review your email authentication settings across all platforms, not just your email marketing tool, to ensure full coverage. Download MV’s DMARC guide to learn how to set up reporting and spot deliverability issues before they become major problems. Email marketing isn’t just about what you say—it’s about making sure people actually receive it.…

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#1129 When Marketing Stars Stumble: Lessons from Vince Warnock 12:33

16 weeks ago12:33

12:33

I sat down for a conversation with Vince Warnock, an 11-time bestselling author and one of Adobe's top 25 marketers in the world. But what made our chat truly special wasn't his impressive credentials - it was his willingness to share his biggest mistakes and what he learned from them. Main takeaways from our conversation: 1. Even accomplished professionals battle imposter syndrome. Vince shared how he sabotaged his first book launch by canceling major media interviews with Forbes and Entrepreneur because that inner voice kept telling him he wasn't good enough. The lesson? Those feelings are normal - even Seth Godin and other marketing giants experience them. 2. The key to managing self-doubt isn't eliminating it - it's building a support network. Vince learned to surround himself with people who understand these challenges and can step in before self-sabotage takes hold. As he put it, "Imposter syndrome isn't bad. What's bad is what you choose to do with that information." 3. Lead magnets need strategic alignment. Vince attracted 30-40,000 signups with a free marketing tools guide, but these leads weren't interested in his actual services. He transformed his approach by creating content that guides potential clients through their journey - from choosing what book to write, to learning how to write it, to getting help with the writing process. The big lesson here? Success isn't about avoiding mistakes - it's about learning from them and building systems to handle challenges better next time. Whether it's imposter syndrome or marketing missteps, the path forward is through honest self-reflection and smart adjustments to your approach. Actionable Takeaways: - Before your next big launch or project, identify 2-3 trusted mentors who can support you when self-doubt creeps in - Review your lead magnets: Do they attract people who want what you actually sell? - Create a clear path from your free content to your paid offerings - When collecting information from prospects, only ask for what you truly need right now - Build your marketing funnel around solving your customers' real barriers and challenges at each step Looking for more conversations and ideas for your small business? Check out www.morethanafewwords.com…

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#1128 Podcasts, Pitches, and Perfect Guests - Land (and Nail) Your Next Interview | Angel Tuccy 11:34

16 weeks ago11:34

11:34

I love podcasts! As a host and a guest, I’ve seen firsthand how they spark connections, showcase expertise, and open doors to new opportunities. But being a podcast guest isn’t just about showing up—it’s about building relationships, adding value, and promoting your appearance long after the recording ends. That’s why I was so excited to chat with Angel Tuccy, who knows the podcasting world inside and out. With 15 bestselling books and a knack for connecting hosts and guests through her Need a Guest Facebook community, Angel shared some practical, no-nonsense advice on how to make the most of podcast guesting as a marketing strategy. Key Points from the Conversation: Quality Over Quantity in Podcast Pitches: Instead of cold-emailing dozens of podcast hosts, focus on building genuine relationships. Engage with hosts by listening to their shows, sharing their content, and interacting meaningfully before pitching yourself as a guest. Promote Your Appearances: Don’t let your podcast interviews fade into obscurity. Angel suggests creating a Google spreadsheet to track your appearances and repurposing the content through blog posts, social media, and email campaigns to keep the buzz alive long after the episode airs. Be Relatable and Authentic: Great podcast conversations aren’t perfectly polished—they’re human. Be ready for unscripted moments, embrace the quirks of live dialogue, and let your personality shine through. Add Value to the Audience: Whether it’s sharing actionable insights or telling stories that resonate, focus on providing meaningful content that helps listeners. This builds trust and encourages them to follow both you and the podcast host. Leverage Communities Like Need a Guest: Joining networks where podcast hosts actively seek guests can dramatically improve your booking rate. Being part of a vetted community often leads to more natural connections and opportunities. Your Next Steps: Build a database of your podcast appearances to reuse content creatively across platforms. Prioritize meaningful connections with podcast hosts rather than sending generic pitches. Promote your interviews through posts, emails, and even bundled articles on related topics. Let go of perfection during interviews—authenticity wins over a polished script every time. Explore communities like Need a Guest to streamline your efforts and connect with hosts. If you enjoyed this conversation sign up for our newsletter at MoreThanaFewWords.com - There you will find hundreds of conversations, just like this, along with white papers, webinars and so much more.…

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#1127 How to Simplify Your LinkedIn Strategy | Nina Froriep 12:44

17 weeks ago12:44

12:44

Consistency, Community, and Credibility There’s this common myth that as a business owner, you’ve got to do it all. LinkedIn can feel overwhelming, but today, Nina Froriep debunked that myth and showed us how to simplify and thrive on the platform. Her approach is a breath of fresh air—practical, doable, and built for business owners who’d rather spend time serving clients than battling algorithms. Key Takeaways: Consistency Beats Frequency: Posting once a week at the same time and day yields better results than flooding the platform randomly. Think of it as training both the algorithm and your audience—regularity builds recognition. Engagement Builds Credibility: Your LinkedIn feed is a virtual business card. Posts with thoughtful comments and genuine engagement show potential clients and collaborators that you’re active and respected in your field. Small Groups, Big Impact: Nina’s LinkedIn engagement group thrives because members prioritize reciprocity and accountability. They comment on each other’s posts within an hour, creating authentic connections and visibility. Invest in the Process: Paid groups tend to see higher participation. People value what they pay for, and Nina’s group offers more than just engagement—it’s a supportive community with resources and learning opportunities. Actionable Next Steps: Start by posting once a week consistently. Choose a day and time that works for you. Build a small, engaged network of LinkedIn connections who genuinely support each other’s content. Prioritize quality over quantity—focus on meaningful interactions, not just likes. If you’re ready to elevate your LinkedIn strategy, connect with Nina Froriep on LinkedIn to see how her approach could work for you. Looking for more resources for your business? Check out the MTFW Resource Page…

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#1126 - Ignore Good Advice and Other Marketing Mistakes with Matt Nettleton 12:40

17 weeks ago12:40

12:40

You know that sinking feeling when you realize you’ve been ignoring great advice or giving up on something that actually worked? We’ve all been there, myself included. That’s why I loved this conversation with Matt Nettleton. As my most frequent podcast guest, Matt brought his signature blend of insight and candor to our “What Went Wrong?” series. Together, we revisited the missteps that taught us valuable lessons—like ditching a successful accountability group, setting goals that feel more like a prison sentence than a roadmap, and stubbornly resisting good advice. If you’ve ever tripped over your own decisions, this one’s for you. Actionable Takeaways Stick With What Works: If a process, group, or habit is driving success, don’t abandon it just because things are going smoothly. Consistency beats complacency. Shrink Your Timeframe: Break those massive annual goals into manageable chunks. Try a “12-week year” approach to stay motivated, track progress, and pivot as needed. Listen to Advice (Even When It’s Hard): Pay attention to the advice of trusted colleagues and mentors—and maybe your spouse, too. The sooner you act on good suggestions, the faster you’ll see results. Celebrate and Course-Correct: Mark your milestones, reassess your direction, and give yourself permission to change the plan if it’s no longer serving you. Want to hear the full conversation and laugh along at our shared “oops” moments? Tune in to this episode—it might just save you from making the same mistakes! Look for more: https://podfollow.com/more-than-a-few-words…

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#1125 Goals Make a Plan Real | Small Business Tips 3:29

17 weeks ago3:29

3:29

When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is all you have to sell, so these outages would cripple our sales team. Out out of stock list was routinely close to 300 different items and climbing. While we had numerous meetings on the subject nothing ever changed. So I stopped talking about procedures and policy and asked a simple question "If our goal was a back order level of 100 what would we do?" Defining a specific target, instead of vague "get better" gave a focus to our discussions. Every day we knew exactly how far we were from our target. As an added incentive, I offered to take the print team to any restaurant in town if we reduced our back orders to 100 by September. 1. The date gave us the sense of urgency we needed to keep this in the forefront of our discussions. We kicked off every production meeting with a brief conversation about the back-order list and the ideas started flowing. We instituted a "red flag" for any project associated with back order items. Every team, editors, designers, writers and account executives agreed if a red tag landed on their desk it was their first priority. Slowly the numbers started to improve; We posted the daily results on the way so we could see our progress in real time. . On September 1, we went to lunch at Cafe Nora. There are several important lessons for small business owners in this story: Define your goals, with a specific time line If you are serious create and follow an action plan Track your progress Involve others, do not assume you can do it on your own. We would never have succeeded with out the support of the printer, inventory team, and other managers.…

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#1124 Let's Play a Game | Rob Alvarez 12:18

17 weeks ago12:18

12:18

I love games. Whether it’s playing cards with family, a quick round of trivia, or even the occasional video game, there’s something so engaging about the world of play. But I’ve never really thought about applying the principles of games to business—until I spoke with Rob Alvarez of Professor Game. Gamification, as Rob explains it, is about using elements of play to motivate action and achieve goals, and it’s not just for big companies. From language apps to skincare quizzes, the possibilities are endless. Gamification Defined: At its core, gamification uses elements of play and game design to achieve goals that would otherwise be difficult to reach. It’s not just about entertainment; it’s about motivating people toward meaningful actions. Two Approaches to Gamification: Rob shared examples of gamification in action: Duolingo: This language-learning app gamifies the process with streaks, leaderboards, and rewards, encouraging daily engagement in small increments rather than overwhelming sessions. Skin Care Quiz: A simple questionnaire that mimics personality quizzes (e.g., “Which Disney princess are you?”) to recommend tailored skincare routines, combining fun with practical marketing. The Player-Centric Perspective: Effective gamification starts by understanding what motivates your audience—what excites and moves them to action. Viewing your audience as "players" or protagonists can shift the way you design experiences and tailor your strategies. Psychological Strategies: Small changes can have a significant impact. For example, LinkedIn’s progress bar motivates users to complete their profiles step by step, illustrating how even simple features can enhance engagement. Designing for Connection: Gamification can foster community and social interaction. Whether it’s forming teams in Fortnite or creating shared experiences at a gym or salon, the sense of connection can be a powerful motivator. LEARN MORE If you have enjoyed this conversation, subscribe wherever you listen to podcasts - or to MoreThanAFewWords.com…

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#1123 Organic + Ads = Marketing Magic | Alex Thoric 11:18

18 weeks ago11:18