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Content provided by Mortgage Marketing Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mortgage Marketing Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Ugly Truth About Mortgage Leads (And How to Fix It)
Manage episode 471097002 series 1469442
Content provided by Mortgage Marketing Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mortgage Marketing Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.
He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion.
Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management.
He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation.
Time Stamps:
00:00 Introduction to Lead Generation Challenges
02:48 The Flaws of Traditional Lead Generation
05:48 Understanding When to Invest in Ads
09:03 The Reality of Lead Quality and Conversion Rates
12:03 Innovative Ad Strategies for Mortgage Brokers
15:09 The Cost Structure of Lead Generation Services
18:02 Simplifying Ad Management for Brokers
20:58 Effective Follow-Up Strategies for Leads
23:50 Maximizing Ad Spend for Results
27:01 The Importance of Branding in Ads
29:58 Key Takeaways for Mortgage Professionals
Episode Resources:
Check Out Lead Hackers FREE Trial
When You're Ready:
✅ Get Your Realtor Referral Score
Connect With Geoff
Leave Us a Review
326 episodes
Share
Manage episode 471097002 series 1469442
Content provided by Mortgage Marketing Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mortgage Marketing Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.
He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion.
Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management.
He shares key insights for mortgage professionals to maximize their advertising efforts and improve lead generation.
Time Stamps:
00:00 Introduction to Lead Generation Challenges
02:48 The Flaws of Traditional Lead Generation
05:48 Understanding When to Invest in Ads
09:03 The Reality of Lead Quality and Conversion Rates
12:03 Innovative Ad Strategies for Mortgage Brokers
15:09 The Cost Structure of Lead Generation Services
18:02 Simplifying Ad Management for Brokers
20:58 Effective Follow-Up Strategies for Leads
23:50 Maximizing Ad Spend for Results
27:01 The Importance of Branding in Ads
29:58 Key Takeaways for Mortgage Professionals
Episode Resources:
Check Out Lead Hackers FREE Trial
When You're Ready:
✅ Get Your Realtor Referral Score
Connect With Geoff
Leave Us a Review
326 episodes
All episodes
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Similar to Mortgage Marketing Radio
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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