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iHeart OTT?

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Manage episode 401117515 series 3180373
Content provided by Matt Wilson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Wilson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of 'Mostly Marketing with Matt Wilson,' join former radio veteran turned digital operations manager, Matt Wilson, as he delves into the intriguing landscape of iHeart Radio's venture into the OTT market.

The question? Would you buy OTT advertising from a radio company? John Costanza, Programmatic Specialist, from SilverBack Advertising joins Matt to discuss.

Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.

  continue reading

144 episodes

Artwork
iconShare
 
Manage episode 401117515 series 3180373
Content provided by Matt Wilson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Wilson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of 'Mostly Marketing with Matt Wilson,' join former radio veteran turned digital operations manager, Matt Wilson, as he delves into the intriguing landscape of iHeart Radio's venture into the OTT market.

The question? Would you buy OTT advertising from a radio company? John Costanza, Programmatic Specialist, from SilverBack Advertising joins Matt to discuss.

Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about Marketing. Mostly. You can listen and download on any major podcast platform including Apple Podcasts, Google Podcasts, Spotify and Anchor. ‘Like’ us on Facebook @MostlyMarketingwithMatt Wilson and follow us on TikTok @mostlymarketingpodcast and while you’re at it, follow Matt on twitter @MarketingMattW.

  continue reading

144 episodes

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