Mr Joe Talks.... C-Suite Alignment with Guest Bruce McCarthy
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Ever wondered how top executives keep their teams moving in the same direction? Let's dive into the insights from a conversation I had with Bruce McCarthy, a guru in aligning product teams and executive leadership.
Bruce and I discussed the importance of alignment—not just agreeing for the sake of peace but truly committing to a common path even when personal opinions differ. This approach avoids what Bruce calls the "fish pizza," where everyone gets a little bit of what they want but the outcome satisfies no one. We explored how misalignment can manifest in organizations: projects that drag on, teams that are out of sync, and efforts that fall short of their potential.
One key takeaway is the concept of "disagree and commit," a principle championed by Amazon. It's about making decisions efficiently, even when not everyone agrees. We delved into how leaders can foster a culture where team members feel heard and valued, making it easier to commit to the group's decisions.
Bruce shared practical strategies for executives, like "shuttle diplomacy"—having one-on-one conversations to smooth out potential disagreements before they escalate in larger meetings. He stressed the importance of these strategies in building a cohesive team that can navigate the complexities of modern business environments.
We also touched on the need for CEOs to focus on what truly matters. Instead of getting bogged down in status updates and minutiae, it's crucial to steer discussions toward strategic decisions that address the core challenges facing the business.
To wrap it up, Bruce emphasized that aligning a team around common goals not only drives better business outcomes but also transforms the workplace culture. It turns colleagues into collaborators and, ultimately, friends who are invested in each other's success.
Contact Bruce:
https://www.linkedin.com/in/brucemccarthy/
Book - Aligned Stakeholder Management for Product Leaders by Bruce McCarthy and Melissa Appel - https://amzn.eu/d/hCEEb28
Bruce's Website - www.productculture.com
Here are the key moments from our discussion:
[00:00:00] - Bruce's Journey: Decoding Team Dynamics
[00:01:34] - The Essence of Alignment Explained
[00:01:45] - Alignment vs. Agreement: What's the Difference?
[00:02:44] - The Amazon Way: Disagree and Commit
[00:03:41] - Avoiding the Pitfalls of False Consensus
[00:04:25] - Journey Over Destination: The Alignment Process
[00:04:44] - Fish Pizza: A Metaphor for Misalignment
[00:05:11] - Product Leadership: Beyond the Roadmap
[00:06:43] - Visionary Alignment: Crafting a Unified Direction
[00:07:02
How do you build trust with a C-suite leader who resists change?
Here’s the truth: you can’t coach someone who doesn’t want to change.
And that’s where trust begins (or breaks).
It reminds me of a joke: How many coaches does it take to change a light bulb?
Only one.
But the light bulb has to want to change.
So, here’s the challenge: are you coaching the behavior,
or are you coaching the belief behind it?
___
Videos for all these episodes are on my YouTube channel.
If you enjoy my content and you want to get in touch to find out how I could work with you, or someone you know, you can reach me at:
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Or you can drop me an email.
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