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Leveraging Real-World Evidence (RWE) in MSL Activities
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This week's guest is Elizabeth Pash, Medical Affairs Executive Leader who shares insights on how to leverage real-world evidence (RWE) in MSL activities.
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This episode is sponsored by MSL Mastery, helping Medical Science Liaisons and aspiring MSLs to excel in their careers and lives through courses, coaching, and community. For more details, please visit MSLmastery (dot) com.
In this episode, Beth discussesβ¦
π What is Real World Evidence and how it is different from Clinical Trial Data π How MSLs can effectively incorporate RWE into their discussions with healthcare professionals and key opinion leaders (KOLs) π Challenges MSLs typically face when presenting RWE to stakeholders, and how can they overcome them π Ways RWE can be used to enhance the strategic value of MSL activities π Key skills MSLs need to develop in order to effectively understand and communicate RWE to diverse audiences
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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.
#msl #medicalaffairs #medicalscienceliaison #thoughtleaderliaison #careers
(0:00) Introduction of guest Elizabeth Posh and episode topic (0:36) Elizabeth Posh's background and experience (2:43) Sponsor: MSL Mastery (3:22) Understanding real world evidence in the pharmaceutical industry (6:30) Utilizing real world evidence in MSL roles and conversations (8:38) Overcoming challenges with real world evidence (10:49) Best practices for staying updated with real world evidence (13:02) Demonstrating the value of real world evidence in Medical Affairs (16:45) Enhancing clinical trial data with real world evidence (17:59) Projecting the future impact of real world evidence for MSLs (20:03) Strategies and advice for newcomers to the MSL field260 episodes
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