What is Your Value?: Defining and Driving MSL Value Demonstration

MSL Talk

In this episode, Tom Caravela welcomes Cherie Hyder to discuss the critical topic of MSLs demonstrating VALUE. The conversation delves into defining value and effectively showcasing it to key stakeholders, including KOLs, with an emphasis on patient-centricity. The role of internal collaboration in enhancing value is examined, along with methods for measuring and communicating this value within organizations. They explore how tools and technology can aid MSLs in enhancing their perceived value and address common challenges faced in value demonstration. Strategies for MSLs who feel undervalued are shared, concluding with Cherie's final advice and closing remarks. (0:00) Welcome and introduction of guest Sheree Hyder (0:19) Sponsor: MSL Mastery (1:09) Defining and demonstrating value in Medical Affairs (3:49) Key stakeholders and demonstrating value to KOLs (6:33) Emphasizing patient-centricity in value demonstration (8:59) The role of internal collaboration in enhancing value (10:42) Measuring value and its communication within the organization (13:17) Leveraging tools and technology for MSL value enhancement (16:08) Challenges in value demonstration for MSLs (17:55) Strategies for MSLs feeling undervalued (21:01) Final advice and closing remarks