ABC, SBS and the gender pay gaps data; inside outdoor media; marketers and Google’s AI Mode; Resolution Digital’s new chapter

Mumbrellacast

#Business #Marketing #Business News #News Talk #News #Mumbrella

6:55

In this episode, we uncover the grim details of the Bag Murders, the systemic failures that allowed the killer to evade justice for years.

29 days ago 22:36

MP3•Episode home

21 May 2025

For the first time ever, the Workplace Gender Equality Agency has released the gender pay gaps of companies in the Commonwealth public sector — and that includes broadcasters ABC and SBS. We unpack the data to see who’s winning and who needs to catch up.

Last week, Hal interviewed Ooh Media’s chief revenue officer, Mark Fairhurst, who threw back the curtain on outdoor media. The conversation was rich: we share the highlights and go in-depth on the challenges in the sector.

Google recently announced a new search tool, AI Mode, that’s gearing up to revolutionise the future of search. Should marketers be worried?

In a surprising turn of events, OMG’s Resolution Digital has retired its media brand and the agency has folded into Hearts and Science. Lauren gives us the low-down on the story and what will happen moving forward.

Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia's media and marketing umbrella.

400 episodes

ABC, SBS and the gender pay gaps data; inside outdoor media; marketers and Google’s AI Mode; Resolution Digital’s new chapter

Mumbrellacast

12 subscribers

published 29 days ago

MP3•Episode home

21 May 2025

Google recently announced a new search tool, AI Mode, that’s gearing up to revolutionise the future of search. Should marketers be worried?

Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia's media and marketing umbrella.

400 episodes

#Business #Marketing #Business News #News Talk #News #Mumbrella

All episodes

Mumbrellacast

1
Aussies win big at Cannes, the trouble at Clems, and are women avoiding news? 26:41

1 day ago26:41

26:41

18 June 2025 Telstra and creative agency Bear Meets Eagle On Fire won the Film Craft Grand Prix at the 2025 Cannes Lions International Festival of Creativity. It's one of the most prestigious awards in adland — Lauren breaks down the win and shares an update on other awards the Australian industry has secured. Clemenger Group's changing of the guard continues with the announcement that its CEO Les Timar handed in his resignation after spending more than two decades with the business. Jonathan Hunt, head of content at HubSpot, had a chat with Hal about what platforms are working for content marketing. Where do you go if you need to find an audience now? Finally, the University of Canberra's Digital News Report 2025 found that women are far more likely to avoid the news than men. Is that really the case or is there more than meets the eye? Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…

Mumbrellacast

1
Greg Hywood's view from the river bank 52:16

3 days ago52:16

52:16

Former Fairfax CEO and Free TV Chair Greg Hywood has moved out of the media world for the first time in 50 years. Mumbrella editorial director Hal Crawford talks with Hywood at length in this interview edition of the Mumbrellacast, covering Hywood's career, the nature of journalism and journalists - and, intriguingly, his view on whether the Nine Fairfax merger he engineered seven years ago has worked. Credit to Abe's Audio for another brilliant edit.…

Mumbrellacast

1
The Project and Q+A get the boot; Challenges women face in media; and Greg Hywood's thoughts on Nine 28:35

8 days ago28:35

28:35

11 June 2025 Two long-running television shows, ABC's Q+A and Ten's The Project, have officially been axed at their respective networks. Q+A is being replaced by documentaries, while The Project is being replaced by an investigative news and current affairs program. We discuss what these major changes mean for Australian TV. Meanwhile, a new Women in Media Industry Insight report has uncovered the key workplace issues women are facing in the media sector. Should we be surprised by the findings? Last week, former Fairfax CEO Greg Hywood announced he would be departing media by stepping down as chair of Free TV. Hal spoke with him about the move — and learned what the long-time media expert really thinks of Nine. Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…

Mumbrellacast

1
Adland’s revolving door; Clive Dickens’ new business venture; and Mamamia’s new video strategy 21:42

15 days ago21:42

21:42

4 June 2025 Last week, iconic Australian adland figure David Droga announced he would be stepping down from Accenture Song. Since then, M+C Saatchi’s APAC CEO, Justin Graham, and Dentsu Creative ANZ’s chief creative officer, Ben Coulson, also revealed they were moving on. They’re just a few among the many major talent movements in the industry — we go over them all and examine the root of all the turmoil. Optus’ ex-digital product boss Clive Dickens is officially setting up his own AI consultancy. With a track record like his, people are paying attention. Yesterday, Hal sat down with Mamamia’s CEO Natalie Harvey and chief content officer Zara Curtis to learn more about the network’s new video strategy. Is it up to par? Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…

Mumbrellacast

1
Mumbrellacast goes live: Linkedin, highly paid talent, and where it all began for Burrowes 37:15

21 days ago37:15

37:15

29 May 2025 Recorded live on stage at Mumbrella360, this special episode of the Mumbrellacast sees the worlds of Unmade and Mumbrella collide. Over the past two weeks, we've been hearing from multiple sources that Linkedin is becoming increasingly relevant for marketers. We discuss if the platform's moment is just a fad or the start of a new age of marketing. Meanwhile, The Australian recently published a list of TV's highest paid personalities — but after Mumbrella did a bit of digging, it turns out radio stars are being paid more. Are the numbers accurate? Last week, Google launched a set of AI tools, including video generation and editing tool, Flow. Unmade's Cat McGinn and Genero's global partnerships director, Christie Poulos, discuss the implications this has for adland. Tim also takes a look at how the marketing and media industry has changed in the 14 years since he first launched Mumbrella360. Join Hal Crawford, Tim Burrowes, Cat McGinn, Christie Poulos and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…

Mumbrellacast

1
ABC, SBS and the gender pay gaps data; inside outdoor media; marketers and Google’s AI Mode; Resolution Digital’s new chapter 22:36

29 days ago22:36

22:36

21 May 2025 For the first time ever, the Workplace Gender Equality Agency has released the gender pay gaps of companies in the Commonwealth public sector — and that includes broadcasters ABC and SBS. We unpack the data to see who’s winning and who needs to catch up. Last week, Hal interviewed Ooh Media’s chief revenue officer, Mark Fairhurst, who threw back the curtain on outdoor media. The conversation was rich: we share the highlights and go in-depth on the challenges in the sector. Google recently announced a new search tool, AI Mode, that’s gearing up to revolutionise the future of search. Should marketers be worried? In a surprising turn of events, OMG’s Resolution Digital has retired its media brand and the agency has folded into Hearts and Science. Lauren gives us the low-down on the story and what will happen moving forward. Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia's media and marketing umbrella.…

Mumbrellacast

1
News Corp, AI and Donald Trump; Anika Wells; and the OMA's party without a purpose 22:01

5 weeks ago22:01

22:01

14 May 2025 The Outdoor Media Association held a conference in Sydney last week, where it revealed that its new metrics suite, Move, is launching… at some point. It has been years in the making, so why the delay? Robert Thomson, CEO of News Corp, issued a stark warning to US President Donald Trump that AI companies are stealing content, such as his ‘The Art of the Deal’ book, to train language models. We unpack why Thomson voiced the concern. Meanwhile, chicken wings chain Wingstop is the latest US fast food brand to enter the Australian market, and has picked up Hello as its agency of record. Lauren breaks down the brand, Hello’s role in its launch, and its place amongst its fellow US chains trying to make it big in Australia. We also determine if Anika Wells — the new Communications Minister — is ready for the role, and if Australia needs an industry body for the whole of media. Join Hal Crawford, Tim Burrowes, Lauren McNamara and Abe Udy for a look at everything under Australia's media and marketing umbrella.…

Mumbrellacast

1
Are Media CEO on US deal; SCA finally exits TV; Netflix's Aussie earnings; will AI take jobs? 19:48

6 weeks ago19:48

19:48

7 May 2025 This morning, Are Media announced a deal that it would sell ads for US publisher Dotdash Meredith in the Australian market. Hal had a rare chat with Are Media's CEO Jane Huxley who claims the sun has come out. Meanwhile, Southern Cross Austereo (SCA) is officially selling its remaining regional TV licences to Seven West Media — and not Australian Digital Holdings (ADH) as was originally planned. We discuss if this was a good move for SCA, and ADH's response to the news. Netflix's Australian financial accounts have been filed and they're raking in over $1 billion in cash — good for them, but what about their tax dealings is unfair? Yesterday, Unmade's Humain conference took place in Sydney. There was much on the agenda, but it was AI consultant Lucio Ribeiro and his stance that AI will replace jobs that got us thinking... is he right? Join Hal Crawford, Tim Burrowes and Abe Udy for a look at everything under Australia’s media and marketing umbrella.…

Mumbrellacast

1
A nothing-off-limits chat with Meta ANZ boss Will Easton 28:08

7 weeks ago28:08

28:08

30 April 2025 Metafest has just wrapped up for 2025, and to mark the occasion, Hal and Tim sat down with Meta's ANZ managing director Will Easton. From the News Media Bargaining Code to Meta's tax payments and the highly publicised social media ban for people under the age of 16, Easton faced questions on some controversial issues in this special episode of the Mumbrellacast. Join Hal Crawford and Tim Burrowes for a look at everything under Australia’s media and marketing umbrella.…

Mumbrellacast

1
The Chrome threat; Click-through down on Google ads; Liz Hayes joins Seven 22:23

8 weeks ago22:23

22:23

23 April 2025 The US Department of Justice recently stood in court and said it wants Google to sell Chrome — and since the tech giant has already been found to possess an illegal search monopoly, there is actually a chance it will have to give up the world’s most popular web browser. Hal spoke with In Marketing We Trust’s CEO Paul Hewett to unpack the impact the sale would have on marketers, and discovered that click-through is down on search ads thanks to AI overviews. Meanwhile, after her departure from Nine earlier this year, veteran journalist and former 60 Minutes host Liz Hayes has shifted to arch rival Seven’s Spotlight. Hayes is stepping into an institution plagued with legal issues and the fallout of Bruce Lehrmann’s infamous defamation case, and a Four Corners workplace culture exposé. But Spotlight has also done quite well in ratings this year. Is Hayes joining a winning team? Join Hal Crawford, Abe Udy and Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.…

Mumbrellacast

1
Facebook’s sad cobblers saga; Rob Mayhew’s chat with Tim; walled garden ad exchanges; Albo’s love of papers 25:26

9 weeks ago25:26

25:26

16 April 2025 According to the ACCC, Australians are increasingly falling victim to fake business scams orchestrated through Facebook. The new crop of scammers pretend to be old Australian businesses closing down, and they seem to be everywhere. What does the platform have to say about it? Meanwhile, Tim sat down with agencyland’s favourite comedian — and Mumbrella360 2025 keynote speaker — Rob Mayhew. With the prolific content creator in the hotseat, there was much to discuss. Over the weekend, former Schwartz Media CEO Ben Shepherd published a LinkedIn post championing a walled garden premium ad exchange in Australia. Shepherd said the current VOZ streaming ad product should be made exclusive — is he right? Also, Prime Minister Anthony Albanese says he’s a big fan of actual printed newspapers and magazines … is there more at play here? Join Hal Crawford and Tim Burrowes for a look at everything under Australia’s media and marketing umbrella.…

Mumbrellacast

1
Principal media in a very public spotlight; Mike Sneesby lands a big job; Trade press schooled by Oztam CEO 25:22

10 weeks ago25:22

25:22

9 April 2025 Tuesday’s Future of TV Advertising conference in Sydney saw a bit of friction on stage when the topic shifted to principal media trading (PMT). The panel of industry experts were divided: evil, 80% evil, or non-existent in Australia? Meanwhile, Nine’s ex-boss Mike Sneesby is heading halfway across the world to become CEO at the Middle East Broadcasting Center. It’s the region’s biggest broadcaster and Sneesby’s remit will be far larger than what he dealt with at Nine. Is he ready for it? To cap things off, the trade press was just taken to task by the CEO of audience measurement company, Oztam. What did we do wrong? Join Hal Crawford and Tim Burrowes for a look at everything under Australia’s media and marketing umbrella.…

Mumbrellacast

1
Growthops' demise; the government's smoking gun; Darren Woolley on getting CEOs out of pitches 25:14

11 weeks ago25:14

25:14

2 April 2025 Recently, news broke that agency group Growthops has entered administration with liquidators flooding in to officiate the group's companies' end — should we have seen this coming? An audit on government spending has shown that X (formerly known as Twitter) advertising was banned in 2022. We ask TrinityP3's Darren Woolley for his take on X advertising. Meanwhile, customer satisfaction for UM, the government's media agency, has fallen. Should the agency be worried? Fresh data From TrinityP3 has revealed that adland's agencies are not happy about the state of pitching. With Darren in the room, we get to the heart of the research and pitching's surprisingly controversial nature. Join Hal Crawford and Tim Burrowes for a look at everything under Australia’s media and marketing umbrella.…

Mumbrellacast

1
ESPN levels up; the federal budget's impact on adland; the Gazette blow-up 19:05

12 weeks ago19:05

19:05

26 March 2025 This week: Two big streaming television plays, and the Australian federal budget are dominating media and marketing industry chatter at the moment. This week, American sports channel ESPN is launching in Australia on Disney+, while on Monday, Warner Bros Discovery is rolling out its streaming service, Max. What does this mean for sporting rights, and the advertising world? Will we see Sportsbets ads at the house of the mouse? Meanwhile, the 2025 federal budget had something for everyone — including HECS cuts, a freeze on the beer excise, and a ban on non-compete clauses for people earning less than $175K. How will the industry fare without non-compete clauses, and are they currently being misused? To top it off, Anna Saulwick, the founder of local news startup Gazette, sat down with Hal to discuss the political accusations levelled at the news provider. Join Hal Crawford and Nathan Jolly for a look at everything under Australia’s media and marketing umbrella.…

Mumbrellacast

1
Roy Morgan's CEO on retail's future and media trust; on the ground at our Retail Marketing Summit 19:44

13 weeks ago19:44