#192: The Three C’s That Helped Us Grow as Independent Music Producers

Music Production Podcast for DIY Music Producers and Artists | Inside The Mix

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How do you market yourself effectively as an independent music producer, especially when working across multiple genres? In this episode, Marc Matthews and Tim Benson (Aisle9) unpack this challenge with real-world advice and music promotion tips for independent producers looking to stand out.

They break down “The Three C’s” framework—Collaboration, Community, and Consistency—as the cornerstone of how music producers can build a fanbase without burning out or blending in. Instead of trying to dominate every genre or every platform, they emphasise niche focus, strategic partnerships, and audience-first content.

Want to know how building an audience for your music production can be easier with less content? Marc shares how narrowing his social presence helped grow his podcast faster by creating more meaningful work. This episode also explores effective branding for music producers through personal storytelling, local flavour (yes, there’s a West Country cider and ice cream tale), and actionable marketing moves you can implement today.

Whether you're an emerging talent or refining your game, this is a must-listen for independent producers ready to grow without losing creative identity.

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Chapters

1. Episode Overview for Independent Producers (00:00:00)

2. How to Market Music Across Multiple Genres (00:07:22)

3. Personal Branding Through Storytelling: West Country Cider Edition (00:08:00)

4. Building a Fanbase Through Musical Community and Connection (00:14:30)

5. The Three C’s: Music Promotion Tips for Independent Producers (00:22:30)

6. Consistency: The Key to Effective Branding for Music Producers (00:29:03)

7. Final Takeaways and How to Strengthen Your Music Marketing (00:30:33)