Francesca White, Managing Director at Porky Whites: How Sausages, Setbacks & Self-Belief Made Me a Leader

My Duvet Flip by Jack Parsons

Episode Guest:

Francesca White is the Managing Director of Porky Whites, a third-generation family-run food business where she’s leading with creativity, resilience, and a deep-rooted love for great-tasting sausages.

Episode Timestamps:

0:00 Introduction

1:20 Growing up in a family of butchers

2:52 From slicing ham to mastering butchery

4:00 The art of shop displays and value-added meats

6:00 What hard work really means to Fran

7:20 Why Fran never hits snooze

8:10 Creativity, boredom, and the dyslexic advantage

10:30 Owning your story as a dyslexic leader

13:10 Building confidence through asking questions

15:00 How to know if you’re surrounded by the right people

16:15 Trusting your gut in business

17:40 Surviving and rebuilding after a contract disaster

20:15 Why resilience is everything

21:00 Fran’s biggest financial regret

22:25 The danger of tap payments: a money tip for Gen Z

23:55 Fran’s love for packaging and creativity

25:30 From butcher shop to retail giant

28:15 The sausage science behind product development

30:10 When flavours flop: lessons in naming and branding

32:30 Launching bold new sausages with AI support

34:00 Why Fran believes in sausage-based job creation

36:00 The surprising power of AI at Porky Whites

39:30 Tips for new founders: know your numbers and your story

42:40 Why feedback fear is holding young people back

44:10 Fran’s final duvet flip: championing small business impact

Episode Partners

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