The Toilet Paper Millionaire with Jake Berk | MFE! #13

My First Exit (MFE!)

Omid and Nick dive in with Jake Berk into why “boring businesses” like disposable cleaning products can be hidden goldmines, offering insights on profitability, efficiency, and marketing execution. They also explore the essential tools Jake uses, his approach to scaling globally, and grounded advice for entrepreneurs seeking long-term success.Jake Berk is the founder of Burke International, a company known for its success in the disposable cleaning product industry. Nicknamed the “toilet paper millionaire,” Jake champions simplicity, operational excellence, and location-independent business models.-- Time Stamps: 00:00 Meet Jake Berk: The Toilet Paper Millionaire01:45 Why Jake Left Miami to Refocus on Strategy03:30 The Benefits of Slowing Down for Clarity05:55 What Burke International Actually Does08:15 From Sexy Startups to Boring Businesses10:37 Why Boring Businesses Are Still Underrated12:24 How Jake Is Using AI in a Toilet Paper Company15:08 Rolling Out AI Across a Boomer Workforce17:04 The Two Biggest Fixes in Boring Business Acquisitions19:00 Jake’s Top Tools for Operational Efficiency22:00 Phone Tasks vs. Computer Tasks: Jake’s Productivity Hack26:00 Inside Jake’s Minimalist Travel Work Setup29:50 Staying Focused Without Burning Out34:00 Time Audits: How to Reclaim Your Day36:00 Cold Plunges, No Coffee, and Staying Sharp41:00 Coaches That Helped Jake Scale and Evolve44:40 Inspiration from Internet Entrepreneurs (And Pitfalls)50:00 YouTube Growth and Personal Projects52:10 Fun Debates and Off-the-Wall Questions-- Learn more about Jake Berk:https://www.instagram.com/jakeeberkk/ https://www.youtube.com/@jakeeberkkhttps://www.tiktok.com/@jakeeberkk-- Check out Nick (https://www.linkedin.com/in/nickcsingh/) and Omid (https://www.instagram.com/kazravan/) -- MFE! is the only funny business show. Co-hosts Nick and Omid are here to make your favorite founders laugh and share their greatest secrets. They'll also (shamelessly) ask for help along the way because, much like you, they're learning, too. Welcome to My First Exit or MFE!