From Liverpool To The NBA: Bernie Mullin’s Playbook For Success

My Perfect Failure

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MPF Discussion with Bernie Mullin
From Liverpool To the NBA: Bernie Mullin’s Playbook For Success
About Bernie
Dr. Bernie Mullin is a groundbreaking sport and entertainment industry executive who's turned around franchises, set all-time revenue and attendance records, and generated $1.5+ billion in revenues for brands from the NFL to the US Open Tennis with his agency, Aspire Marketing Group. He was CEO of NBA and NHL teams and CMO of the NBA. He's also a globally acclaimed speaker, podcaster, author, and humanitarian who has served on multiple boards, including the United Way; YMCA; and Make a Wish Foundation. His The Aspire Difference Foundation (TADF) focuses on supporting single parents with preschool children. All net proceeds from his consulting, podcasts and books go to support TADF. His new book is Reimagining America’s Dream: Making It Attainable for All.
From Liverpool To The NBA: Bernie Mullin’s Playbook For Success
What does it take to build a billion-dollar career in the sports industry? In this episode of My Perfect Failure, I sit down with Bernie Mullin, a global leader in sports business, to break down his winning mindset, fearless leadership, and game-changing strategies.
Bernie takes us through his journey—from a football-loving kid in Liverpool to a sports marketing pioneer who’s worked with the NBA, NHL, NFL, and more. He shares his biggest challenges, biggest wins, and why failure was the secret ingredient to his success.

💡 In This Episode, We Discuss:
⚡ The lessons Bernie learned from turning around struggling sports franchises
⚡ The mindset difference between winners and losers
⚡ The truth about the American Dream—and how to make it accessible for all
⚡ Bernie’s experience with legendary sports figures like George Steinbrenner
⚡ How embracing failure and grit shaped Bernie’s success
Episode Takeaways:
1️⃣ Every failure is a lesson—use it to fuel your comeback.
2️⃣ Never shy away from a challenge; lean into it.
3️⃣ Surround yourself with the right people—mentors matter.
4️⃣ True leadership is about making an impact, not just making money.
5️⃣ Success isn’t just about personal wins—it’s about creating opportunities for others.
🎧 Ready to get inspired? Hit play now! And if you love what you hear, share this episode with someone who needs a boost of motivation.

Links to Bernie
•Bernie’s website: https://berniejmullin.com/
•Order Reimagining America’s Dream: Making It Attainable for All: https://www.amazon.co.uk/Reimagining-Americas-Dream-Making-Attainable/dp/0960124101/ref=sr_1_1?crid=2EPR8XDW6QUF3&dib=
Paul: Contact Details
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MPF Website: https://www.myperfectfailure.com/
Paul Padmore Website: https://stan.store/Paul_P
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