Master Your Career Destiny with Dr. Lori Baker-Schena

My Perfect Failure

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MPF Discussion with Dr. Lori Baker-Schena
Master Your Career Destiny with Dr. Lori Baker-Schena
About Dr. Lori Baker-Schena
Dr. Lori Baker-Schena, MBA, EdD, CEO and founder of Baker Schena Communications, is a leadership coach and professional speaker who works with C-Suite executives, academic institutions, entrepreneurs, small businesses and large corporations to strengthen their management and team-building skills. Her goal is to help clients achieve high levels of excellence, productivity and profitability by reclaiming their passion and expertise.
Dr. Baker-Schena brings to her clients 35 years as a healthcare public relations and marketing consultant, and 25 years as a tenured university professor teaching public relations and journalism. She received her bachelor’s degree and MBA from California State University, Northridge, and her doctorate in organizational leadership from the University of La Verne in Southern California.
Ready to stop waiting for the "perfect moment" and take control of your career? This episode is your wake-up call.
In this episode of My Perfect Failure, we dive deep into the inspiring career journey of
Dr. Lori Baker-Schena, a motivational speaker and leadership expert. Lori takes us on a reflective journey where she reveals how her "North Star" — a combination of passion, joy, and positive impact — has guided her throughout life and career decisions. She shares how embracing her strengths and tuning out detractors allowed her to shape her destiny and thrive, doubling her income in the process.
At 29, Lori made the bold move to become a medical writer, and in doing so, found a career that aligned with her mission to help others. Lori’s advice on finding joy every day and living with intentionality will inspire listeners to re-evaluate their own paths, whether in career or life. Her experiences highlight the importance of courage, confidence, and the willingness to embrace failure as a stepping stone, not a setback.
Lori also explains how asking the right questions, like “What’s the worst thing that could happen?” can push us to make transformative life changes. This episode is filled with insights on navigating career choices, understanding your strengths, and overcoming fear and procrastination.

Key Episode Takeaways
1. Define Your North Star: Align your career with your passions and strengths to find fulfilment.
2. Embrace Failure: View failure as a learning opportunity, not something to fear.
3. Tune Out Detractors: Focus on your goals without being swayed by negative voices.
4. Take Control: Life isn't a rehearsal—act with intention and confidence.

Connect with Lori
Website: Work with Lori: https://www.loribakerschena.com/
LinkedIn: https://www.linkedin.com/in/loribakerschena/
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