My Merch Store Gets a Marketing Audit, with Grace Clemens

My Tog Blog About Awesome Content Creation

Having a merch store is cool! Having one that gets traffic and sales is even cooler.
Thanks to Riverside.fm for sponsoring this episode. It's the software I use for recording all my podcast interviews, and you can try it out with a 15% discount using the code MyTogBlog. Check it out using this link. (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.)
In this episode, Grace Clemens provides a digital marketing audit for my podcast merch store. Grace is a marketing professional with over 13 years of experience leading growth initiatives across various sectors, including managing digital strategies for projects such as the $100 million XPrize for Carbon Removal.

She is currently the Founder and CEO of SCC Marketing, specializing in digital marketing audits that help eCommerce brands increase revenue and generate meaningful customer engagement.

If you'd like to contact Grace Clemens, check out her website or LinkedIn.
Other Episode Links:
Please note that some of the links shared below are affiliate links. That means if you purchase through these links, I or my guest will receive a commission.
Vexels Membership, My Teepublic Store, and Fiverr.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

Chapters

1. Introduction: The Challenge of Merch Store Marketing (00:00:00)

2. The Importance of Who Wears the Designs (00:04:00)

3. The Value of Email Marketing (00:06:41)

4. SEO Optimization and Storytelling in Descriptions (00:08:28)

5. Gifting Merch (00:12:14)

6. Social Media Ads (00:17:19)

7. Giveaways (00:22:48)

8. Limited Editions (00:30:01)

9. Grace's Professional Background and Services (00:31:42)

10. Conclusion and Final Thoughts (00:34:02)