Trends to Grow Your Brand on Social Media in 2025, with Stephen Jackson

My Tog Blog About Awesome Content Creation

✨ Explore the latest social media trends to grow and monetize your brand in 2025! 📈
Thanks to Riverside.fm for sponsoring this episode. It's the tool I use for all my podcast interviews, and you can try it out with a 15% discount using the code MyTogBlog. Check it out here. (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.)
In this episode, I sit down with Stephen Jackson, Vice President of Partnerships and Creative Director at Moosylvania. Stephen shares insights from his 17+ years of industry experience, including working with high-profile brands and seeing the evolution of social media as a key marketing channel. The conversation covers practical tips for creators, from measuring ROI to creating relatable content, and highlights the role of community building in achieving success.
Tune in for actionable strategies and expert advice to elevate your content creation game!
Want to get in touch with Stephen Jackson? You can connect with him on LinkedIn
or at Moosylvania. You can also follow Moosylvania on Instagram.
If you'd like to download a free copy of the Audience Growth Accelerator niche finder tool that I mentioned in this video, you can find it here. Just enter $0 as the price, and you can download it at no cost. You can also check out Episode 24 with Tiago Faria for more information on defining your customer avatar.

Thanks for listening! Do you have a comment or question about a topic or episode? I'd love to hear that. Feel free to contact me via Instagram, LinkedIn, or the Contact Us page. You can also check out these links for resources and merch for content creators.

Chapters

1. Introduction (00:00:00)

2. Stephen Jackson's Role and Experience (00:02:09)

3. Influencer Marketing and Opportunities for Small Creators (00:04:37)

4. Measuring ROI and Engagement (00:08:46)

5. In-Person Networking and Building Personal Brands (00:14:48)

6. Creator-Led Content and Long-Term Partnerships (00:21:41)

7. Creators Becoming the Product (00:25:26)

8. Social Media as the New TV (00:29:13)

9. The Value of Niche Content and Personality (00:33:35)

10. What Makes an Influencer Attractive to Brands? (00:40:02)

11. Stephen's Journey and Career Insights (00:50:18)

12. Conclusion: Building a Creator Community (00:54:02)