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Five Awareness Stages That Will Transform Your Marketing

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Manage episode 491868743 series 3554060
Content provided by Janice Hostager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Janice Hostager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

If your content isn't getting the results you hoped for, the issue might be in how you're matching your message to your audience’s awareness. In this episode, I walk you through five distinct stages your potential customers go through, and how to adjust your messaging for each one.
Most small business owners skip ahead and assume their audience already understands the value they offer. But when you meet people too far along the journey, they tune out. I’ll share simple ways to shift your content so it speaks to what your audience is actually thinking and feeling right now, making every post, email, or ad more effective.

Listen in to learn how to reach the right people at the right time with words that land, and if you want to go deeper, I teach all of this inside the Modern Marketing Mastery program.

Send us a text

Support the show

  continue reading

Chapters

1. Introduction to Awareness Levels (00:00:00)

2. The Five Levels of Customer Awareness (00:02:06)

3. Common Marketing Mistakes (00:05:03)

4. Marketing to Early Awareness Stages (00:08:05)

5. Marketing to Later Awareness Stages (00:09:45)

115 episodes

Artwork
iconShare
 
Manage episode 491868743 series 3554060
Content provided by Janice Hostager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Janice Hostager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

If your content isn't getting the results you hoped for, the issue might be in how you're matching your message to your audience’s awareness. In this episode, I walk you through five distinct stages your potential customers go through, and how to adjust your messaging for each one.
Most small business owners skip ahead and assume their audience already understands the value they offer. But when you meet people too far along the journey, they tune out. I’ll share simple ways to shift your content so it speaks to what your audience is actually thinking and feeling right now, making every post, email, or ad more effective.

Listen in to learn how to reach the right people at the right time with words that land, and if you want to go deeper, I teach all of this inside the Modern Marketing Mastery program.

Send us a text

Support the show

  continue reading

Chapters

1. Introduction to Awareness Levels (00:00:00)

2. The Five Levels of Customer Awareness (00:02:06)

3. Common Marketing Mistakes (00:05:03)

4. Marketing to Early Awareness Stages (00:08:05)

5. Marketing to Later Awareness Stages (00:09:45)

115 episodes

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