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How Much Should You Spend on Marketing?
Manage episode 463585538 series 3554060
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In this episode, I break down the important numbers you need to know, like customer acquisition costs and lifetime value, and explain how to use them to set a budget that works for your business. It’s all about making smart choices to ensure your marketing spend is being put to good use.
I also talk about some of the common challenges businesses face when budgeting for marketing and share a few practical tips to help you avoid those pitfalls. This episode is perfect for anyone looking to get a clearer picture of their marketing spend and make better, more informed decisions moving forward.
- Show Notes
- Apply to be featured on My Weekly Marketing!
Chapters
1. How Much Should You Spend on Marketing? (00:00:00)
2. Common Budgeting Mistakes (00:02:26)
3. Key Numbers You Need to Know (00:05:24)
4. Determining Your Marketing Spend (00:07:05)
5. Budgeting Breakdown Samples (00:12:45)
6. Adjusting Your Budget for Growth (00:17:48)
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