How to Write a Press Release that Gets Media Attention with Mickie Kennedy

My Weekly Marketing

When your press release is published by a big news organization, it can change the trajectory of your business literally overnight. Writing a press release doesn't seem complicated, but the reality is that only 3% of press release pitches get picked up by journalists.
That's why I wanted to interview PR expert Mickie Kennedy, founder of eReleases, for some tips. In this episode, he shares:

• How strategic storytelling in press releases can significantly boost your business's credibility and sales;
• Practical tips on crafting impactful press releases that resonate with journalists,
• Capture journalists' interest by weaving in use case studies, quotes, and relevant data, working much like wrapping a message in "cheese";
• The pivotal role of PR for initial press coverage for startups;
• ROI of PR against paid advertising campaigns;
• The challenges journalists face with off-targeted emails;
• Solutions for crafting SEO-friendly press releases.

Plus, gain access to Mickie's free masterclass on strategic press releases, ensuring your PR efforts yield maximum results.
Don't miss this episode packed with valuable insights so you can release a press release with confidence and get the press coverage you need!
#publicrelations #pressreleases

Send us a text

Support the show

• Show Notes
• Apply to be featured on My Weekly Marketing!

Chapters

1. How to Write a Press Release that Gets Media Attention with Mickie Kennedy (00:00:00)

2. The Power of Public Relations Marketing (00:00:04)

3. Press Release Strategies for Small Businesses (00:08:13)

4. Building Relationships With Journalists (00:16:30)

5. SEO Strategies for Press Releases (00:28:55)