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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Napping Through Spring Scatterbrain!
Manage episode 486415159 series 3359176
Content provided by Geekscape. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geekscape or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week the cats are riled up and the goals for the summer are pouring in! Join us as Katie and Marie talk through Sneezing, Zombie Podcasts, Work Goals, and Meeting People Where They Are.
Learn more about your ad choices. Visit megaphone.fm/adchoices
149 episodes
Manage episode 486415159 series 3359176
Content provided by Geekscape. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Geekscape or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week the cats are riled up and the goals for the summer are pouring in! Join us as Katie and Marie talk through Sneezing, Zombie Podcasts, Work Goals, and Meeting People Where They Are.
Learn more about your ad choices. Visit megaphone.fm/adchoices
149 episodes
All episodes
×This week Katie and Marie tense themselves for the upcoming phase of America while also giving some good book and movie recommendations. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, Marie and Katie catch up between Guests and Comic Con (Katie would like to apologize for not realizing their recording session was taking audio from her camera and not her microphone.) They discuss recent social overwhelm, goals for the months ahead, and navigating a challenging American landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week Katie and Marie talk to rapper and comic book creator WordBurglar, aka Sean Jordan about his upcoming comic book and rap album! Both Katie and Marie also become officially obsessed with all things Canadian now. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, actor and video game motion capture performer Walt Gray joins Katie and Marie to talk some more about zombies, the uniqueness of The Last of Us, and the shifting political gensis of Romero's original vision. Join us this week for an incredibly geeky talk about movies, video games, and the somewhat tenuous political unrest of California! Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Napping with Kristin Wall and Tim Russ Trivia Night! 1:12:59
1:12:59
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To celebrate the end of their Kickstarter Campaign, Katie hosts with returning guest Curtis Fortier, Tim Russ, and brand new guest Kristin Wall for a head-to-head trivia night of the 12 Sided Die Cast as they close out their Kickstarter Campaign! To watch the full live video click here Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week the cats are riled up and the goals for the summer are pouring in! Join us as Katie and Marie talk through Sneezing, Zombie Podcasts, Work Goals, and Meeting People Where They Are. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, Marie and Katie talk about zombies, The Last of Us, and some modern-day parallels that fit a little TOO well with the theme. To see Katie's Fandom article she mentions in the show, click here! And here is the link to the live show with Tim Russ this Saturday May 31st 2025 at 5pm pst ! Learn more about your ad choices. Visit megaphone.fm/adchoices…
In the spirit of nurturing each other, Marie and Katie take a look back at where they were a year ago, and where they are today, while muddling through what it means to be living in an extremely volatile country. Dearest friends around the world, please listen, and remember us Americans when everything hits the fan. Learn more about your ad choices. Visit megaphone.fm/adchoices…

1 Napping with Tim Russ & Curtis Fortier 1:08:02
1:08:02
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Marie and Katie speak with Curtis Fortier and Tim Russ about their project 12 Sided Die a short webseries taking the internet by storm while also being directed by the amazing Tim Russ for Star Trek and Spaceballs. To see the full video podcast be sure to check out the video on Geekscape's YouTube or by clicking here! Learn more about your ad choices. Visit megaphone.fm/adchoices…
This week Marie and Katie gab about Marie's trip to Los Angeles, going to the Beetle House LA, Universal's new experiences, how bad the Citi Credit Card is, and meeting her half sister for the first time! Learn more about your ad choices. Visit megaphone.fm/adchoices
This week James Thorpey of the Monster Rally podcast joins Katie for a very nerdy and lovely discussion about D&D, Auto Immune struggles, Filmmaking, Sinners the movie, and our mutual love and grief over EarWolf Studios. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jake Noonan of Nerding out on Neurodiversity Podcast joins Katie and Marie this week to talk about indie bands, great poets, World of Warcraft, Dungeons and Dragons, and so much more! Learn more about your ad choices. Visit megaphone.fm/adchoices
Jersey Ghouls host Marissa Pona joins Katie as they talk about growing up with mentally compromised guardians, studying psychology, and the anxious interest in making things funny in order to cover up uncomfortable stories growing up. Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Clinical Psychologist, Ted Talk Speaker, and BlueyCore Fan Dr. Matt joins Katie and Marie to talk all things ADHD, Neurodivergent, Improv, Bluey, and Psychology like a bunch of NERDS. Join some of the most memorable stories we've ever heard! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Napping Through Happy Hour

This week Marie and Katie have a nice St. Paddy's day to sit down and chat about travel, the complications of the current American administration, and many new upcoming shows on Geekscape! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

Curtis Fortier spends the day with Katie and Marie talking about his recent season of 12 Sided Die! An hilarious and heartwarming romantic comedy directed by Tim Russ (Star Trek, Spaceballs) and Dan Murphy. For more information and to help support his project visit 12SidedDie.com Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Napping Through Happy Hour

After a wild week of work, family, and shows both Katie and Marie decompress about the wild and fun weeks they had, while also giving some solid advice on protein drinks and coffee! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

Mark Hampton returns to hang out with Marie and Katie to talk about weight loss, Fortnite, strange new advancements, Severance, and the state of the world, of which he so aptly reminds us all, "You don't have to understand here to be here." Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Napping Through Happy Hour

Elizabeth Lanyon joins Katie and Marie today to discuss advocacy, marches, and fundraising for incredible causes that help support women! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

Overwhelmed by current events and the latest goings-on of the world, Marie and Katie have a deep discussion regarding their pets, and more specifically their cats! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

Comedian and actor Alan Peterson joins Marie and Katie this week to talk about his brand new special Suburban Hooligan out now on YouTube! Alan dives deep into his comedy influences, his upbringing, and what it means to find the love of his life! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Napping Through Happy Hour

1 Napping with Return Guest Jenae Thompson! 1:03:20
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Marie and Katie welcome back the incredible Jenae Thompson of SayQuoi on MLK day! As we talk through recent current, social media strategies, and the coming years Jenae has some incredible insights on how best to move forward efficiently and effectively. Be sure to support her cause by voting for her in EntrepreneurOfImpact.org to help Jenae's voice be heard across the world! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Napping Through Happy Hour

Katie and Marie finally catch up pre-inauguration day and during the tail end of the Los Angeles fires. If you're listening to this on 1/20/2025, please stay safe and be good to yourself and others. Email us if you have anything to say! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

This week Katie and Marie talk to Michael Forsch and Zak Fin of A-List Casting, a hilarious digital series out on YouTube right now! We talk Vegas life, shows, and food, as well as some little-known facts about the A-List Casting process! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Napping Through Happy Hour

Start the new year off right with a healthy dose of Hayden Black. Writer, showrunner, actor and producer Hayden Black graces the new year with some predictions of the future and helpful tips to stay sane in the coming days, Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

Artist, activist and joy of the season Devon joins Marie and Katie to help giggle through the end of the year. This is not your run-of-the-mill conversation as we dive into how Devon expresses queer joy, how polaroid film and night life has changed and inspired, how he met and has a photo with Nixon(!?), and most importantly how to hold on to the good memories of life as we traverse through tough times. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Napping Through Happy Hour

This week we have movie buff and television aficionado Christian Bladt joining Katie and Marie to talk holiday movies, comfort shows, and a super interesting Zendaya Challengers-inspired game with which one of the Geekscapist dude hosts that Christian would make out with! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Napping Through Happy Hour

Writer, actor, and all around spirit of Christmas Present Jason June joins Katie and Marie to talk about his latest works, holiday planning, the Golden Globes, and so much more. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

1 Geekscape Livestream with Matt Kelly And Erik J Brown! 1:01:11
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Join Marie, Katie, Matt, and Erik as they play a great game to tell embarrassing stories all to help raise money for Geekscape's Annual Livestream Spectacular! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

From the recent hit documentary Selling Superman, Adam Schomer comes by to talk to Katie and Marie about the making of Selling Superman, and the fascinating way he approaches balance in his own life. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

This week former contestant of Netflix's The Circle, podcaster, and sex therapist Alyssa Ljubicich joins Katie and Marie. We talk about Alyssa's time on the show, the emotional toil of online hatred, and recent current events leading us into 2025. Special guest appearances from Nico and Alyssa's chiuahua Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Napping Through Happy Hour

The long-awaited experience of Marie's trip to the Ritz in San Francisco is finally here! Marie gives the full details of how great the Ritz in San Francisco really is. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

Marie and Katie discuss some big events they're about to encounter for the week with a fun peppering of Nico as a guest star! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

This week, Marie and Katie discussed how Marie survived her fear of heights and how Katie survived her fear of singing! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

Marie and Katie lament the current state of political affairs in America whilst looking forward to facing their fears in the coming weeks. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

This week Katie and Marie explore some of their slips and missteps this week while getting very excited about a work trip Marie has planned in the near future! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

This week Katie and Marie talk to Nick Pettigrew, the author and developer of Xpressorcist the video game on Steam! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

This week Marie and Katie get back from some pretty incredible trips, filled with stories of Elliot Page, Lena Waithe, and so much more! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

This week Marie and Katie speak to the very talented and hilarious James L. Sutter! We cover what it means to belong to a community, queer romance novels, triumphs of being an artist, and what it looks like to feel personally successful. Buckle up for some really great artistic advice! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Napping Through Happy Hour

This week Katie and Marie talk about the fun of hitting daily protein goals, trying to get healthier, and also how to deal with underlying family drama and opening conversations with your family that are hard to start. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

Joshua and Joe of the Fright School podcast join Marie and Katie of NTHH to chat drinks, horror movies, and so much more! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

This week we explore what it's like for Marie to be the lightest and happiest she's been in a while and her goals to continue making this a reality! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

Long awaited updates on Marie's new job are finally here, along with some recaps of all things Fortnite and games that have been ported over to the Switch! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Napping Through Happy Hour

1 Napping with Fright School Covering HER Universe! 1:05:20
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Hey Geekscapists! This is the audio version of our full review covering the HER Universe Fashion show. This is an excellent episode that Napping Through Happy Hour got to do in collaboration with Fright School. We recommend going and watching the whole coverage on the Geekscape YouTube page for better visuals! Learn more about your ad choices. Visit megaphone.fm/adchoices…
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