236- Public Relations : Top Tip To Grow Your Business In Tough Times Nata PR School (EN) podcast

The global economy is shaken. U.S. tariff announcements and the unpredictable decisions of some leaders are creating widespread uncertainty.
And if, like me, you sometimes see your revenue stagnate—or melt away like snow in the sun—what should you do?

Here are two essential reflexes to adopt:
1 – Stay visible
2 – Leverage local synergy

Stay visible (take a cue from those who dominate the media!)
If the pandemic taught us one thing, it’s that all those who stayed the course with their marketing and public relations—or even doubled down on their efforts and investments—saw their sales increase.
It may seem counterintuitive—I get it. In hard times, the instinct is to cut. But cutting visibility means handing over the spotlight to your competitors.

Are your competitors out there while you disappear?
No, thank you. Remember: out of sight, out of mind.

Bet on local
Here’s a little secret: some of our clients who position themselves as local brands are currently seeing sales increases of 10 to 20%. Why? Because more and more consumers want to support local businesses. And often, they don’t even realize you’re one of them!

That’s where a strong PR campaign becomes powerful. It helps you get seen, recognized… and chosen.

Like you, I sometimes feel like pulling back and going quiet. But I know now is the time to do the opposite. Let’s not give our clients—current or future—a chance to forget us.

Need a little boost o get visible?

Let’s talk: [email protected]

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