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Higgle: The B2B Sales Club


1 Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25
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Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from traditional supplier-centric models to the empowering idea that true confidence comes from within the customers themselves. This perspective not only transforms how we view B2B sales, but also highlights the importance of nurturing decision confidence. Throughout our conversation, Brent and Karl introduce their innovative concept of framemaking, a strategy that aligns sales solutions with client priorities. This approach goes beyond typical sales tactics by fostering genuine, lasting relationships with clients, even when they choose competitors. Their ideas promise to shake up conventional sales methods. Topics covered during this episode include: Why buyer confidence should be supplier-agnostic and focus on customers' decision making abilities. How Brent and Karl met each other at Corporate Executive Board (now part of Gartner). Why nurturing customer decision confidence is crucial in B2B. How framemaking aligns sales solutions with client priorities to overcome decision complexity. Why the book emphasizes customer confidence over supplier trust for effective decision making. The impact of decision complexity, information overload, and outcome uncertainty. Why understanding clients' businesses deeply helps navigate obstacles and maintain deal momentum. How salespeople can anticipate and overcome potential deal barriers. Why gaining customer confidence involves addressing emotional and rational decision aspects. Listen now to learn how to revolutionize your B2B sales approach with innovative framemaking techniques that build lasting customer relationships. Brent on LinkedIn: https://www.linkedin.com/in/brentadamson Karl on LinkedIn: https://www.linkedin.com/in/karl-schmidt-q…
Nerd Talk+: Nerd Culture, Space, Robots, Comedy and Beyond…
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As heard on 107.7 The End in Seattle, Gregr with his pals Branden and Ceej take a deeper, longer, dumber look into the things the make this world nerdier. From centaurs to AI, robot dogs to Godzilla, they’re rarely right, but ready to make you laugh through your anger. Go to nerdtalkplus.com and connect with them, leave a question, comment, or even a subject you’d like to hear them cover (poorly) on the show.
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500 episodes
Mark all (un)played …
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Content provided by Audacy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audacy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As heard on 107.7 The End in Seattle, Gregr with his pals Branden and Ceej take a deeper, longer, dumber look into the things the make this world nerdier. From centaurs to AI, robot dogs to Godzilla, they’re rarely right, but ready to make you laugh through your anger. Go to nerdtalkplus.com and connect with them, leave a question, comment, or even a subject you’d like to hear them cover (poorly) on the show.
…
continue reading
500 episodes
Minden epizód
×This week we have good news for Branden and the hams! Perhaps we'll finally find an heir to the airship with a double episode of This Week in Blimp. Just wait until you hear the new theme song and then learn who created it. Pretty fun episode made better with overuse of the word "karate." Thanks for goofing off with us in the comments or on our socials at nerdtalkplus.com <- our link tree…
Every week we get closer and closer to buying the Nerd Talk+ blimp - obviously Gravy isn't allowed on it. Like a dirigible without a rudder, we once again try to keep the show going without Branden. One of us went full Florida driver and it's not the Floridian, we imagine the fragrance of the most expensive cheese, and ask the question: is the beard the male BBL? Well then. Thank you for all your fun banter via all our channels that you can find at nerdtalkplus.com…
Ceej was in America for this week's pod but it wasn't without issues... BUT we did find him a new girlfriend (and Branden a new step-daddy). Devastating revelation from our favorite aspiring blimp captain. And someone left butt cheek prints on Gerg's neighbor's garage door while his neighbors watched... Thanks for following along at nerdtalkplus.com <- just links to our socials etc..…
Happy 6/9 day from Nerd Talk+! The Florida Panthers are winning, Self brother is on fire this episode, Gerg is trying (and failing) to keep it clean, and who wants to see some blimp nuts?! Also, we have a Love Island contestant listening to the pod now!
Not much, but without Branden this week we had to do something. Gerg has a great beard idea. Video games are saving our future but not in an Ender's Game way, this one is much more a coincidence. Some other stuff, too, probably. Cool! More at nerdtalkplus.com we love you!
Branden has certainly been making some home improvements and we can't get enough however it is oddly timed with the removal of Gregr's favorite tree. Special guest for two minutes mid show between someone getting yeasty! Thanks for the support. Check us out at nerdtalkplus.com
My notes from this week's episode: Snake knowledge Cetaceamania Robust dolphin like body Good luck everyone, these things are quite the puzzle! Anyway, one of us got bitten by a snake and we're pretty sure there's not brain damage*. Thanks for hanging out and chiming in at nerdtalkplus.com! *additional…
We have a new male equivalent name to "Karen" (sorry to my friend Karen) and it's someone on the show. Can you please help us figure out if has egg: bird but for balloon and blimp? Plus there's a new spring time event at 12th and Jackson in Seattle that you're not gonna wanna miss! Thanks for supporting us at nerdtalkplus.com by just leaving comments or reviews!…
Not THAT Nerd Talk+, the other one! Branden and Ceej are left to their own devices as Gregr and Gravy head home early from the slumber party. Our Littlest and Biggest boy recap a few highlights to Branden's Birthday Bonanza, including the Guess Who's Coming To Dinner: Ceej's Version, all while discovering the from Train Adjacent Train Car Diner to Garbage B. Goat, Spokane is just one Big B. Bird. - Programming note: Gerg here and I've never been more excited to listen to an episode of my own show!…
Welcome to the Turkeyverse! Sorry in advance for the errors editing this, it was terrible. All four idiots are in Spokane for this very special super-pod that is five episodes in one. We're celebrating our favorite mustache, Branden, and his 4/20 birthday by sneaking to the wasteland of Eastern Washington and taking over his life for a weekend. We make soup, drink Jason Mimosas, cause a reverse Jurassic Park, go to Branden's dad's house, have lunch with pod friends and more. What a ride. Happy birthday, Branden!…

1 Trampoline Scientist and Daddy Friends 1:02:05
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If you haven't planned anything yet, Branden has a pretty solid suggestion to make it a great (weird) Father's Day for that middle aged podcasting dad in your life! Gregr (and his dumb name) has a new set of dating guidelines and it involves the word tramp but in a good way! Plus, a whole new segment of This Week in Blimp! Follow along at nerdtalkplus.com…
Gerg keeps thinking he has to travel to Toronto to relive his favorite part of MLS Cup when in reality a quick trip to Bellingham can scratch that itch. Also, what a letter we got from a literal rocket designer! And can anyone stop Gravy at Guinness Time?! Thank you for all the support and don't forget to yell at us at nerdtalkplus.com!…
This week find out which of these idiots has the biggest mouth piece, Branden/ADHD introduces a surprise new segment, and probably some other stuff and missed beeps. Thank you for the support and fun comments on our stuff via nerdtalkplus.com!
Grab a new toothbrush, we're picking new smells for stuff (don't worry those two ideas are related in a way that only this show can engineer). Ceej has new edible gummies, Branden has a new studio update, and Gravy is distracted texting strangers - ultimately, Gerg has had enough of all of them by the end - how ironic. Happy Birthday to our bestie Brookerbean! Thanks for listening and chime in at nerdtalkplus.com!…
Typed this whole freakin think out about Branden realizing - thanks in part to a distant corner of reddit - that he might be train adjacent but then the software snagged and I lost the whole thing so just assume it was amazing and we're sorry in advance. The only other note we had was "Gerg belly" so let's just get weird with that. Also there's a reference to Ceej and China at the end of the show - he found a popular Red Note streamer that is willing to let us stream NT+ in China - we'll probably end of enemies of yet another state. Great. nerdtalkplus.com to chime in and thank you for hanging out with us!…
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