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The Empowered Customer with Richard Reukema

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Manage episode 466406123 series 19604
Content provided by Carl Franklin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carl Franklin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do customers take control of their data from merchants? Carl and Richard chat with Richard Reukema about his book The Empowered Customer. Richard discusses building a data cooperative between customers and merchants using ethical data handling techniques and technology to create mutual benefit. The conversation dives into how to get merchants to migrate from their loyalty programs into this more constructive and broader model.
  continue reading

1954 episodes

Artwork
iconShare
 
Manage episode 466406123 series 19604
Content provided by Carl Franklin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carl Franklin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do customers take control of their data from merchants? Carl and Richard chat with Richard Reukema about his book The Empowered Customer. Richard discusses building a data cooperative between customers and merchants using ethical data handling techniques and technology to create mutual benefit. The conversation dives into how to get merchants to migrate from their loyalty programs into this more constructive and broader model.
  continue reading

1954 episodes

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